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Gitanjali Bhange's avatar
Gitanjali Bhange
Osmanabad, India
WIX & Shopify CRO Specialist | GA4 Expert
New to Contra
WIX & Shopify CRO Specialist | GA4 Expert
Cover image for Shefa Vending Solutions — Website
Shefa Vending Solutions — Website Redesign & CRO Optimization Overview Shefa Vending Solutions is a workplace refreshment solutions company serving businesses in El Paso with modern micro markets and smart vending solutions. The project focused on redesigning the website from a CRO perspective—creating a clearer value proposition, stronger user journey, improved service discovery, and more prominent conversion paths for businesses looking to upgrade their workplace breakroom experience. The Challenge The website needed to communicate a relatively complex B2B service quickly and clearly while guiding business owners toward a consultation. Key challenges included: •⁠ ⁠Clearly communicating the difference between Micro Markets and Smart Vending •⁠ ⁠Making the value proposition immediately understandable •⁠ ⁠Building trust with business decision-makers •⁠ ⁠Improving service discovery and content hierarchy •⁠ ⁠Creating a stronger path toward Book a Consultation •⁠ ⁠Communicating Shefa’s customization and feedback-driven approach •⁠ ⁠Reducing friction in the lead-generation journey What Was Done — Website Redesign I redesigned the website with a conversion-first UX approach, focusing on clarity, hierarchy, trust, and lead generation. Key improvements included: •⁠ ⁠Homepage UX & layout redesign •⁠ ⁠Clearer hero messaging and primary CTA •⁠ ⁠Service presentation optimization •⁠ ⁠Micro Market vs. Smart Vending differentiation •⁠ ⁠Benefit-focused content structure •⁠ ⁠Stronger “Why Shefa?” value proposition •⁠ ⁠Process/How It Works section •⁠ ⁠Trust and credibility elements •⁠ ⁠Strategic CTA placement throughout the journey •⁠ ⁠Mobile-friendly UX considerations •⁠ ⁠Lead-generation focused page structure The redesign was structured around the core journey: Problem → Solution → Benefits → Why Shefa → How It Works → Consultation CRO & Conversion Optimization The website was optimized from a CRO perspective, with emphasis on turning visitors into qualified business leads. The primary conversion action was positioned around: Book an Appointment → Free Consultation → Quote Result The redesigned experience creates a clearer, more conversion-focused B2B website that helps visitors quickly understand: What Shefa offers → Who it is for → Why it is different → How it works → How to get started The final experience positions the website as a lead-generation asset rather than simply an informational website, with stronger conversion paths toward consultation and quote requests.
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62
Cover image for Shopify Redesign & Conversion Rate
Shopify Redesign & Conversion Rate Optimization — JustFishyThing Overview Redesigned and optimized the JustFishyThing Shopify store with a focus on improving the overall user experience, product discovery, customer journey, and conversion opportunities. The Challenge The existing store needed a more structured and conversion-focused experience to help visitors navigate a large product catalog, understand products quickly, build trust, and move smoothly toward purchase. What Was Done •⁠ ⁠Shopify Store Redesign •⁠ ⁠Homepage UX & layout optimization •⁠ ⁠Product & collection page improvements •⁠ ⁠CTA visibility and placement optimization •⁠ ⁠Navigation and product discovery improvements •⁠ ⁠Mobile UX optimization •⁠ ⁠Trust-building elements •⁠ ⁠Customer journey optimization •⁠ ⁠Conversion-focused content hierarchy CRO & Analytics Applied Conversion Rate Optimization (CRO) principles to identify and reduce friction across: Landing Page → Collection → Product Page → Add to Cart → Checkout Used behavioral and analytics insights to evaluate: •⁠ ⁠User engagement •⁠ ⁠Product-page behavior •⁠ ⁠CTA interactions •⁠ ⁠Navigation patterns •⁠ ⁠Drop-off opportunities •⁠ ⁠Mobile experience Approach: Analyze → Identify → Hypothesize → Implement → Measure → Optimize Result The redesigned Shopify storefront provides a cleaner, more conversion-focused shopping experience, with improved product discovery, clearer CTAs, stronger trust communication, and a smoother customer journey.
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93
Cover image for Redesigned and optimized the eCommerce
Redesigned and optimized the eCommerce website with a strong focus on UX, conversion optimization, and a smoother shopping journey.
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132
Cover image for Wix Website Redesign & UI/UX
Wix Website Redesign & UI/UX Optimization – Strathcona Motorcycle Adventures Redesigned the Wix website for a motorcycle tour and adventure company, creating a modern, professional, and visually engaging experience that reflects the brand’s outdoor and adventure-focused identity. Key improvements: •⁠ ⁠Modern and clean UI design •⁠ ⁠Improved UX and website navigation •⁠ ⁠Stronger CTAs to encourage tour bookings •⁠ ⁠Improved tour and service presentation •⁠ ⁠Consistent layouts, spacing, typography, and visual elements •⁠ ⁠Optimized pages for a smoother customer journey Focus: UI/UX Design • Wix Website Redesign • Responsive Design • Conversion-Focused UX • SEO Optimization
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183
Google Analytics(5)
Mahin Sherashia's avatar
Mahin Sherashia
Mumbai, India
Your CRO and Paid Ads Growth Partner | Startups & Enterprise
Your CRO and Paid Ads Growth Partner | Startups & Enterprise
Cover image for Conversion Optimization - 28% improvement in premium Signups
Conversion Optimization - 28% improvement in premium Signups
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11
Cover image for CRO - 35% Higher Revenue
CRO - 35% Higher Revenue
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17
Cover image for 400% growth in purchase with ~50% reduction in cost
400% growth in purchase with ~50% reduction in cost
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8
Cover image for 0 to 200 orders per week for an eCommerce brand
0 to 200 orders per week for an eCommerce brand
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9
Google Analytics(6)
Trisha Purswani's avatar
Trisha Purswani
Pune, India
Social Media Manager | Organic Growth & Strategy
2x
Hired
5.0
Rating
45
Followers
Social Media Manager | Organic Growth & Strategy
Cover image for Paid Performance Marketing for Wedding Service Company
Paid Performance Marketing for Wedding Service Company
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16
Cover image for LinkedIn Personal Branding & Positioning
LinkedIn Personal Branding & Positioning
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45
Cover image for Amber Student | Social Media Manager
Amber Student | Social Media Manager
3
63
Cover image for LinkedIn - Content Plan and Content Creation
LinkedIn - Content Plan and Content Creation
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37
Google Analytics(1)
Anup Nagdeve's avatar
Anup Nagdeve
Mumbai, India
Transforming Brands through Web Design,Marketing & Analytics
1x
Hired
5.0
Rating
8
Followers
Transforming Brands through Web Design,Marketing & Analytics
Cover image for Campaign Performance Report Sept 2022
Campaign Performance Report Sept 2022
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15
Cover image for Performance Marketing for Celebrity Engagement Platform
Performance Marketing for Celebrity Engagement Platform
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52
Cover image for Build Up Big (BUB) Website Development & Branding
Build Up Big (BUB) Website Development & Branding
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20
Cover image for Achiever's Academy Website UI/UX
Achiever's Academy Website UI/UX
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16
Google Analytics(2)
Sayali Nikumbh's avatar
Sayali Nikumbh
Pune, India
UI/UX Product Designer
UI/UX Product Designer
Cover image for Usability Study for The Met website's Perspectives Section
Usability Study for The Met website's Perspectives Section
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2
Cover image for Bantrly Design hackathon - 3rd
Bantrly Design hackathon - 3rd Place winner 🥉 Designed a story-building activity experience for middle schoolers (Grades 6–8), providing them a safe speaking space to reduce anxiety and build confidence. Introduced conditional, non-interruptive AI nudges that support students during moments of hesitation while preserving autonomy and original thinking.
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110
Cover image for Designed Cosmic Sleep Stories, an
Designed Cosmic Sleep Stories, an iPad bedtime audio app for kids, focusing on distraction-free nighttime navigation through calming visuals, accessible interactions, and intuitive playback controls.
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102
Cover image for "Meow York City" is a
"Meow York City" is a fun VR game made with unity with detailed user flows and 3D prototypes with sound and haptic feedback 🐱🐈
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87
Google Analytics(1)
Niyanta P's avatar
Niyanta P
Pune, India
Ex-Founder Driving Business & Brand Success
Ex-Founder Driving Business & Brand Success
Cover image for Building and Scaling Daadhi Mooch
Building and Scaling Daadhi Mooch
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7
Cover image for Brand Strategy : Ideation to Launch
Brand Strategy : Ideation to Launch
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7
Cover image for Building the Audio-Centric Social Marketplace
Building the Audio-Centric Social Marketplace
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8
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Google Analytics(2)