Harsh Chelani's avatar
Harsh Chelani
PROMumbai, India
Crafting brands that bridge logic, story & sales
9
Followers
Cover image for I recently got the chance to work on the branding and packag...
I recently got the chance to work on the branding and packaging for Hygo.co (http://Hygo.co), where I created a custom typeface using RoboFont. I’m still fine-tuning the kerning, numbers and special characters, but the whole process of crafting something that perfectly fits the brand’s language has been incredibly fun. A big shoutout to Ohno Type Co. (https://<https://ohnotype.co/blog/tagged/teaching>) for their insightful blog posts on letterforms and their RoboFont tutorials on YT (https://<https://www.youtube.com/@ohnotypeco>). I also learned a ton from Type Design School (https://<https://typedesignschool.com/usage/curriculum/Section_1>)’s videos, which gave me a solid foundation. The main font is a modified version of Sharktooth heavy, and I even created a spray-style variant as part of the exploration.
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Cover image for Pryde: A Homegrown Sneaker brand rooted in Indian craftsmans...
Pryde: A Homegrown Sneaker brand rooted in Indian craftsmanship, ready to rule Affordable sneaker culture. The client wanted to convey a sense of brotherhood and vibrant Indian culture and convert it to streetwear, creating a brand that resonates with the new generation. So i Created a mark that embodies the lion’s pride, offering a fresh interpretation of the brand name. Incorporating the mark "Pra - प्रा" (an informal term for brother in Punjabi) to symbolize brotherhood, with bold colors to connect with the young target audience. the brand is going to launch soon so keep an eye on the profile for full brand journey.
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Cover image for NURO Coffee Co. Branding & Packaging
NURO Coffee Co. Branding & Packaging
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Cover image for Sans Beer - Branding & Packaging
Sans Beer - Branding & Packaging
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Packaging Designer(9)
Archit Pujar's avatar
Archit Pujar
Mumbai, India
Making authentic brands through custom type.
Cover image for Tropo | Branding & Packaging
Tropo | Branding & Packaging
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Cover image for Chai | Branding,Typeface Design, Packaging
Chai | Branding,Typeface Design, Packaging
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Cover image for Mesa | Branding
Mesa | Branding
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Packaging Designer(3)