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Ariana Isabella's avatar
Ariana Isabella
Madrid, Spain
Hi, I’m UX/UI & No-Code Systems Engineer
New to Contra
Hi, I’m UX/UI & No-Code Systems Engineer
Cover image for Moteado Mezcal — Shopify UX
Moteado Mezcal — Shopify UX Optimization & Store Locator System Role: UX Consultant & Interface Quality Control (Ariana Isabella @ Limón o Nada) The Challenge: Moteado's ambitious design broke on mobile devices inside Shopify’s grid—causing awkward image scaling, layout shifts, and tiny touch targets. The Execution: Manually optimized the responsive layout, enforcing $44 \times 44\text{ px}$ touch targets (WCAG 2.1 AA) and transforming the site into a high-conversion pointer system. The Result: A seamless mobile experience that directs users to physical retail stockists worldwide in just two taps.
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Cover image for Carati Jewelry — E-Commerce UX
Carati Jewelry — E-Commerce UX Architecture & Mobile Checkout Redesign Role: UX/UI Designer (Ariana Isabella @Circular Digital) The Challenge: Traditional jewelry e-commerce forces users to browse by product type, causing friction for gift-shoppers. Additionally, Carati’s mobile checkout was unoptimized for touch, and its 6 physical stores were hidden deep in the menu. The Execution: Engineered a dual-navigation taxonomy (browsing by occasion vs. product), redesigned the mobile checkout with WCAG 2.1 AA compliant 44x44 px touch targets, and placed an intuitive 2-tap Store Locator on every product page. The Result: A frictionless mobile purchase flow and an omni-channel user journey connecting 40 years of offline heritage with modern e-commerce performance.
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Cover image for Fibra Studio — Minimalist UI
Fibra Studio — Minimalist UI Architecture & Framer Performance System Role: Lead UX Designer & Advanced No-Code Developer (Ariana Isabella @ Fibra Studio) The Challenge: Translating Fibra Studio’s high-precision art direction into a production-ready Framer platform without compromising mobile load speed, typography scaling, or grid alignment. The Execution: Engineered flexible container layouts, optimized image asset pipelines, and structured mobile navigation with WCAG 2.1 AA compliant 44px+ touch targets. The Result: A sub-second responsive web system scoring near-perfect on technical SEO, engineered for continuous micro-interaction and UX refinements across device viewports.
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Cover image for Limón o Nada — High-Conversion
Limón o Nada — High-Conversion UI/UX Systems & Framer Architecture Role: Lead Product Designer & No-Code Systems Engineer (Ariana Isabella @ Limón o Nada) The System: Built under the Limón o Nada brutalist framework, this official web platform resolves digital conversion loss caused by cognitive load and weak visual hierarchy. Engineered in Figma using a Base-8 grid system and deployed natively in Framer, it delivers 100% WCAG 2.1 AA accessible touch targets (44x44 minimum), sub-second loading speed, and an invisible SEO metadata layer (JSON-LD) for AI crawlers. Zero corporate fluff, testable UI architecture, and zero-friction execution.
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