Freelance Visual System Designers in LyonFreelance Visual System Designers in Lyon
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Clémentine lotodé's avatar
Clémentine lotodé
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Lyon, France
Strategic Brand Systems Designer for Scaling & Premium Brand
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Strategic Brand Systems Designer for Scaling & Premium Brand
Cover image for HALDEN - Brand Identity &
HALDEN - Brand Identity & Visual System Luxury-oriented identity system built to express precision, restraint and timeless authority. Scope: Logo design, monogram, typography system, color architecture, brand guidelines and stationery. The objective was to create a cohesive visual language capable of scaling across print and digital while preserving a quiet luxury positioning.
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122
Cover image for Atelier Meridem - Architecture Brand
Atelier Meridem - Architecture Brand Identity A refined identity system designed for a contemporary architecture studio seeking clarity, structure and spatial coherence. Scope: Logo design, typographic system, visual language, stationery and brand guidelines. The objective was to translate architectural rigor into a minimal, structured and timeless visual identity adaptable across print and digital environments.
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117
Cover image for DUSK - Coffee Shop Brand
DUSK - Coffee Shop Brand Identity A contemporary brand identity developed for a modern coffee concept blending atmosphere, design and sensory experience. Scope: Logo design, typographic direction, color palette, packaging elements and visual system. The objective was to build a distinctive and scalable identity capable of creating strong in-store presence while remaining minimal and refined across digital platforms.
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100
Cover image for Santé Vitae - Health &
Santé Vitae - Health & Wellness Brand Identity A structured visual identity developed for a health-focused brand seeking credibility, clarity and long-term trust positioning. Scope: Logo design, typographic system, color strategy, visual identity framework and brand guidelines. The objective was to create a clean, reassuring and scalable brand system aligned with the expectations of the health and wellness sector.
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86
Visual System Designer(4)