Projects in LuxorProjects in LuxorCreating a Promotional Video for RICCARDO
This promotional video was created for the Ukrainian menswear brand RICCARDO for its participation in Galychyna Fashion Expo.
The client provided a few reference photos and short videos from the previous exhibition and the production process, without a storyboard or creative brief.
I developed the project from concept to final delivery, including the creative direction, storyboard, visual style, image generation, animation, motion graphics, and editing.
The goal was to create a clean, premium fashion video that presents the brand, highlights its key product features, and creates a memorable visual identity for the exhibition.
Created with Omni, ChatGPT and CapCut. Why I Created It
Most AI tools try to explain, advise, or solve. I wanted to create something different: a quiet place where people can pause before looking for answers. Inspired by Carl Jung's image of the psyche as a house, The House Within transforms emotions into spaces you can gently explore. The AI is not a therapist or an all-knowing interpreter. It is an Architect. You leave one honest thought at the entrance, and the Architect opens the room your mind may need most.
The Architecture
Rather than static design, I built a living system where logic and atmosphere work as one:
Emotional Routing: I integrated MCP to turn raw user input into intelligent navigation, ensuring the AI leads you to the specific "room" your emotional state requires.
Spatial System: Every room—Library, Kitchen, Mirror—is built from a standardized interaction system, balancing deep-shadow aesthetics with clear, intuitive usability.
Developer-Ready Specs: I embedded a Live Routing Map Legend directly on the canvas, documenting every trigger, node ID, and path. This bridges the gap between artistic vision and functional code.
Closing Thought
The House never changes. We simply become ready to open another door.
Project Link: https://app.wonder.so/zoia-shpak/files/019f2338-0871-7947-bc42-4bf8349f2396 We Become Orphans — Poem to Short Film
I turned one of my own poems into a cinematic short film.
Originally written years ago after a personal loss, it became an exploration of how poetry can be translated into moving images.
Each scene follows the emotional arc of the poem — memory, a fractured heart, a candle, an empty road, a single star. Every transition is timed to the shifting harmonies of Beethoven's Moonlight Sonata, allowing the visuals to breathe with the music rather than simply accompany it.
Tools: CapCut Studio
My role: Creative direction, visual storytelling, editing, pacing, typography, and sound design.
🔊 Best experienced with sound Title: Beauty is a Choice: A Baudelaire-Inspired Arthouse Experiment
Description:
"Can we still turn mud into gold, or has decay simply become content?"
For my CapCut Video Studio challenge submission, I wanted to step away from bright, commercial AI generations and create a dark, philosophical arthouse piece inspired by Charles Baudelaire. The goal was to build a melancholic "Dark Academia" visual poem entirely driven by the CapCut Video Studio—a completely new tool for me.
The Workflow & Experience
Ideation: I used the CapCut Studio Chat and fed it my essay, "From Flowers of Evil to Fields of Ash — a meditation on Charles Baudelaire," asking the bot to break my text down into specific visual scenes. The AI suggested visual directions which I then refined and redirected according to my aesthetic vision.
Canvas to Storyboard: I then used the "Image to Video" feature to breathe life into the generated images. Once the assets were ready, I created a storyboard where I arranged the scenes and wrote the accompanying on-screen text.
The Final Polish: The editing feature allowed me to seamlessly transition into the classic CapCut editor. There, I applied cold cinematic filters, animations, video effects, and a dark ambient soundscape to unify the disparate fragments into one cohesive, haunting film.
The Challenges (Filters & Geolocation)
Working from Luxor, Egypt, I encountered significant geolocation restrictions and server delays. Currently, the model available to me is Dreamina Seedance 2.0 (Human face not supported).
More importantly, I had to actively wrestle with the AI's content safety filters. The AI ecosystem often leans toward sterile, safe imagery, meaning words like 'macabre,' 'decay,' or 'skeleton' are instantly blocked by the system's community guideline filters.
Because of this, I had to let go of many initial ideas and work strictly within the studio's available capabilities. When many video generations failed or were blocked, I decided to mix static images with the successfully generated videos. My goal was to build this entirely with CapCut's native models without resorting to external AI tools. The objective was to creatively bypass these barriers and retain the raw, gothic aesthetic the piece required.
Creator Feedback
Despite the regional limitations, the CapCut Studio ecosystem is incredibly promising. Having the ability to chat with the AI, generate on a canvas, and move straight into a professional timeline—all in one place—is a game-changer for storytellers. I am eagerly waiting for the day when these features are fully and smoothly accessible in Egypt without constraints.
Beauty is a choice. And sometimes, you have to fight the algorithm to create it.
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