Freelancers using Surfer SEO in LondonFreelancers using Surfer SEO in LondonProject: AMDI Driving School (Local SEO & Lead Generation)
For AMDI Driving School, a local service provider, I applied targeted local SEO, on-page optimisation, and basic CRO to boost local visibility and lead flow. I optimised the site architecture for local search, improved meta data and content for service pages, and refined the user journey to improve lead conversions. This project proves I handle small, local clients as well as large-scale ones.
Local SEO: GMB optimisation, geo-targeted content, service-area pages
On-page SEO: service page content rewriting, metadata optimisation, schema markup for local business
CRO adjustments to improve form submission rates and user experience A European SaaS company was producing content at scale but without measurable alignment to business outcomes. I designed and implemented a closed-loop, data-powered editorial system: integrated their CRM, web analytics, and social listening into a centralised platform, deployed analytics dashboards (Tableau, Power BI, Google Looker Studio), built predictive content models to forecast topic fatigue, and integrated MarketMuse, Clearscope, and SurferSEO for semantic analysis.
Results: 42% lift in conversion rates. 35% reduction in bounce rates. 48% increase in click-to-conversion. 50% reduction in ineffective content. 
