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Zara Makinta
Startup Brand Strategy & Funding Enablement Objective Build a strong brand, clear positioning and compelling investor narrative to support funding success and long-term growth. Approach -Defined brand identity, story and unique value proposition -Developed a funding-ready business plan aligned with grant criteria -Identified and shortlisted relevant funding opportunities -Guided investor pitching and positioning -Trained founders on how to clearly communicate value and differentiate in competitive markets Key Deliverables -Brand positioning and messaging framework -Unique value proposition (USP) -Business plan and funding documentation -Investor pitch guidance and positioning strategy -Funding opportunity mapping Impact -Contributed to securing over £200,000 in grant funding -Improved investor readiness and clarity of proposition -Strengthened positioning and long-term growth potential Note Due to client confidentiality and NDAs, specific documents and funding materials are not disclosed.
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