Freelancers using Sass in LondonFreelancers using Sass in London
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Fabio Smiraglia's avatar
Fabio Smiraglia
London, UK
B2B Content Strategist | Tech, SaaS & Fintech
New to Contra
B2B Content Strategist | Tech, SaaS & Fintech
Cover image for The client needed to transform
The client needed to transform its employer brand into a talent acquisition engine. I developed a data-driven employer branding strategy: narrative segmentation based on behavioural and psychographic data, distinct content tracks for developers, product managers, and UX designers, employee-generated storytelling campaigns with unscripted video content, and a careers portal redesign integrating ESG metrics and employee testimonials. Results: 48% increase in applications within three months. 210% surge in video views. 62% conversion rate uplift. 37% surge in interview requests.
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Cover image for European fintech clients needed agile
European fintech clients needed agile content strategies to build trust, translate regulatory complexity (DORA, MiCA, PSD3), and connect content with P&L outcomes. I designed KPI-driven content strategies, developed compliance-as-content frameworks turning DORA and MiCA into thought leadership assets (checklists, guides, knowledge hubs), produced full-funnel content (developer guides at ToFu, white papers at MoFu, case studies at BoFu), and integrated editorial metrics with financial reporting. Delivered in English, Italian, and French. Results: Shortened enterprise sales cycles through compliance-focused white papers. Enabled board-level validation of marketing investments. Generated enterprise leads directly from DORA/MiCA content hubs. Built multilingual content pipelines across three markets.
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Cover image for C-level financial leaders needed strategic
C-level financial leaders needed strategic ghostwriting to transform complex executive visions into compliant, influential content. I implemented a three-layer content architecture: Pillar Content (white papers and flagship reports, 2,000–3,000 words), Derivative Assets (executive summaries, LinkedIn posts, newsletters), and Micro-Content (quotes, datapoints, infographics). Applied the Data–Research–Storytelling framework, integrated ESG perspectives into earnings call narratives, and ensured full regulatory compliance with MiFID II and SEC guidelines. Delivered in English, Italian, and French. Results: 9–12% reduction in capital costs for clients with strengthened financial narratives. Maximised content lifecycle across multiple channels. Enhanced earnings call credibility. Built sustained executive presence on LinkedIn.
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Cover image for Financial institutions deploying AI-driven risk
Financial institutions deploying AI-driven risk architectures needed authoritative content for internal stakeholders, regulators, and investors. I developed comprehensive case studies and thought leadership on AI-driven ESG risk frameworks, Bayesian learning for volatility prediction, multi-agent systems for MiFID II compliance, and AI-powered earnings call analysis. Produced regulatory-aligned content on EU AI Act implications and KPI-driven governance for CROs, CTOs, and Quantitative Strategists. Results: Established the client as a reference voice in AI-driven risk management. Published material adopted by risk teams as internal reference content. Accelerated stakeholder buy-in for AI implementation roadmaps.
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Sass(1)
Luuk Brown's avatar
Luuk Brown
London, UK
Fullstack Web Developer | Vue.js, Node.js | MEVN
Fullstack Web Developer | Vue.js, Node.js | MEVN
Cover image for Flowers By Post
Flowers By Post
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Cover image for Bailiwick Auctions
Bailiwick Auctions
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Cover image for GSY Cars
GSY Cars
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Daniele Manca's avatar
Daniele Manca
London, UK
Experienced Web Designer & Wordpress Developer
Experienced Web Designer & Wordpress Developer
Cover image for Bradley’s - Restaurant (WordPress Development)
Bradley’s - Restaurant (WordPress Development)
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Cover image for Eaton Syalon (WordPress Development)
Eaton Syalon (WordPress Development)
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2
Cover image for Ecobank (UI Development)
Ecobank (UI Development)
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Foysol Ahmed's avatar
Foysol Ahmed
London, UK
Web Application Developer
Web Application Developer
Cover image for Natours | Exciting Tours for Adventours people
Natours | Exciting Tours for Adventours people
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Cover image for Adiyan Super Shop Mobile App
Adiyan Super Shop Mobile App
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Cover image for LU Bird - Apps on Google Play
LU Bird - Apps on Google Play
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Ricardo Abreu's avatar
Ricardo Abreu
London, UK
Your value driven Software Engineer
Your value driven Software Engineer
Cover image for Christies
Christies
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Cover image for Babylon Health
Babylon Health
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Cover image for Midicircuit
Midicircuit
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Cover image for Etermar
Etermar
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Sass(1)