MALIÉ — Premium Pet Brand Identity
A six-month conceptual branding project exploring how one visual identity can grow into a complete brand ecosystem.
From strategy and logo design to packaging, social media, UI design, mockups, and marketing materials, every element was created to build a consistent premium experience across physical and digital touchpoints.
AI supported visual research, concept development, image generation, and mockups, while all strategy, creative direction, refinement, and final design were developed by me.
🔗 Full project on Behance:
https://www.behance.net/gallery/253249313/MALIE-Premium-Pet
#BrandIdentity #Branding #GraphicDesign #PackagingDesign #UIDesign #CreativeDirection #ArtificialIntelligence #PetBrand #Behance #Portfolio
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Neural Axis — A landing page for intelligent payments
I developed Neural Axis as part of Arena Skills, a hands-on challenge from a Framer course focused on the financial sector. The project introduces Neural Pay, a conceptual platform that uses artificial intelligence to evolve the digital payment experience.
The main challenge was to communicate an advanced concept — AI-powered payments — in a clear, trustworthy, and accessible way. The landing page balances innovation and credibility while maintaining smooth navigation.
The result is a modern, product-focused landing page built entirely in Framer, translating a complex idea into an intuitive experience through clear hierarchy and subtle microinteractions.
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Circuito dos Vales — A performance-driven registration landing page
I recently designed the registration landing page for the Circuito dos Vales, a road running event held in southern Brazil.
The main goal was to deliver a fast, clear, and efficient digital experience capable of handling high traffic within a short timeframe. The landing page was designed to minimize friction, present essential information clearly, and guide users confidently through the registration flow.
The results speak for themselves: 100% of tickets sold out in just 1 hour. 🚀
A strong example of how well-structured UI/UX, clear information architecture, and conversion-focused design can directly impact real-world outcomes.
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