Freelance Creative Directors in LagosFreelance Creative Directors in Lagos
Product Designer | Product Manager | SMM & Brand Strategist
5.0
Rating
56
Followers
Product Designer | Product Manager | SMM & Brand Strategist
Create thoughtful and exciting designs with me. Welcome!
5.0
Rating
8
Followers
Create thoughtful and exciting designs with me. Welcome!
Helping startups stand out, engage audiences, and boost reve
5.0
Rating
24
Followers
Helping startups stand out, engage audiences, and boost reve
Creative design partner in your brand’s success
$1k+
Earned
4
Followers
Creative design partner in your brand’s success
Brand, Editorial & Product Designer
10
Followers
Brand, Editorial & Product Designer
Cover image for Momentini // Brand Identity Concept
Project
Momentini // Brand Identity Concept Project Overview: A comprehensive visual identity and packaging concept developed for Momentini, a premium newborn gift brand based in London. This project serves as a study in "Quiet Luxury," prioritizing warmth, heritage, and an editorial feel to resonate with the modern, high-end parenting market. The Strategic Vision: The goal was to move away from traditional juvenile aesthetics toward a "grown-up" editorial identity. By combining archival-inspired typography with a sensory-focused material palette, the brand is positioned not just as a retailer, but as a curator of family milestones. Creative Execution: Visual Identity (Option A: The Golden Milestone): This direction utilizes an Ivory, Warm Taupe, and Soft Gold palette to evoke a sense of timelessness and "keepsake" quality. The iconography features a minimalist arch and cloud, symbolizing a safe, nurtured beginning. Visual Identity (Option B: Organic Heritage): This direction explores Sage, Eucalyptus, and Terracotta tones. It focuses on "Mindful" and "Natural" brand values, utilizing linen textures and debossed logos to create a tactile unboxing experience. Typography: Both directions lead with Playfair Display, a classic high-contrast serif that provides the necessary editorial authority and prestige. Packaging Suite: Designed a cohesive system including matte-textured gift boxes, custom-printed tissue paper, archival welcome cards, and muslin bags to ensure every touch point feels considered and luxurious Technical Deliverables: • Primary & Secondary Logos: Scalable vector designs for print and digital use. • Brand Value Iconography: Custom icons for "Sustainable Materials," "Keepsake Quality," and "Made for Memories". • Material Specification: A curated guide for paper finishes (Soft Touch Laminate, Embossed Logo, Cotton Ribbon) to guide physical production.
6
3
202
Curating Effective Graphic and Motion Solutions
Curating Effective Graphic and Motion Solutions