Projects using ComfyUI in La PlataProjects using ComfyUI in La PlataWe genuinely love making product films.
There's something rewarding about finding the right light, the right camera movement, and the right atmosphere to make a product feel iconic—even when every frame is created with AI.
These videos are the result of a creative process that combines concept development, art direction, prompt engineering, animation, sound design, editing, and countless iterations.
To us, AI isn't the final product—it's the creative tool that allows ideas to move faster from imagination to screen.
As the technology evolves, so do the possibilities for brands to tell stories in ways that simply weren't possible before.
We're excited to keep exploring that future! Some products don't need to shout. They simply speak through design.
The Cartier Tank is one of those rare objects whose silhouette has remained timeless for over a century. This project was an exploration of how AI can capture that same sense of elegance, restraint, and craftsmanship through motion.
Every shot was carefully developed through concept design, visual direction, prompt engineering, animation, lighting, sound design, and final compositing. The goal wasn't just to recreate a luxury watch—it was to create the feeling that surrounds it.
To us, the most exciting part of AI isn't automation. It's the creative freedom to iterate, refine, and build cinematic product stories with extraordinary attention to detail.
As these tools continue to evolve, so does the potential for brands to create beautiful, high-end advertising in entirely new ways. Every new creative tool changes the way ideas come to life.
AI is no different.
What once required large productions, complex logistics, and significant budgets can now begin with curiosity, experimentation, and a strong creative vision. That shift opens the door to exploring concepts that might never have left the sketchbook.
This film, inspired by the Rolex Milgauss, is an exploration of that creative freedom. Every sequence was shaped through concept development, visual direction, prompt engineering, animation, sound design, editing, and continuous refinement.
For us, AI isn't about replacing traditional filmmaking—it's about expanding the creative process. It allows us to test ideas, iterate quickly, and discover visual directions that would have been difficult to explore just a few years ago.
The technology will keep evolving. What matters is how we use it to tell better stories. 
