Strategy-First Brand Identity Designer ✦
Strategy-First Brand Identity Designer ✦
This project reminded me why I love branding.
Not because of the logo design—but because of everything that comes after it.
I challenged myself to build more than a logo. From strategy and identity to packaging, campaign visuals, product design, and motion visuals, every detail was crafted to create a luxury brand that's as inclusive as it is beautiful.
🔗 View Full Project (https://dribbble.com/shots/27617566-Stolen-Summer-Swimwear-Brand-Identity-Packaging?utm_source=Clipboard_Shot&utm_campaign=brandingbyel&utm_content=Stolen%20Summer%20%E2%9C%A6%20Swimwear%20Brand%20Identity%20%26%20Packaging&utm_medium=Social_Share&utm_source=Clipboard_Shot&utm_campaign=brandingbyel&utm_content=Stolen%20Summer%20%E2%9C%A6%20Swimwear%20Brand%20Identity%20%26%20Packaging&utm_medium=Social_Share)
Which mockup is your favorite? 👀
24
52
1.9K
AI gave ideas. Human judgment built the brand.
For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction.
I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion.
The biggest decision was knowing what to keep, what to change, and what to throw away.
That's the part of design that will never change 🚀
Thanks @Envato and @Contra for the challenge! 💚
39
97
3.5K
Children's Book Artist with 100+ published books
- $•••••
- Earned
- 5.0
- Rating
- 23
- Followers
Children's Book Artist with 100+ published books
Stop letting your children's book stay as just an idea.
If you need captivating illustrations or guidance to self-publish with confidence, I'm here to help. Let's turn your story into a book kids will love. 📚✨
https://www.loom.com/share/82967d6a5a84445daeb83c3beeb7b8a6
2
575
Every great story begins with a character you remember 🐾✨
Animal illustration from a children’s storybook, designed to bring personality, emotion, and connection to every page.
#childrensbookillustration #animalillustration #storybookillustration #picturebookartist #characterdesign #visualstorytelling #kidlitart #kidsbooks #illustratorsoncontra
6
538
Where every line carries intention ✏️
Hand-drawn illustrations crafted to bring warmth, texture, and authenticity to children’s stories.
#handdrawnillustration #childrensbookillustration #storybookillustration #illustrationartists #visualstorytelling #kidlitart #picturebookartist #traditionalart #illustratorsoncontra
3
560
Words that sell ✨
Words that sell ✨
