Projects using HTMLPub in KarachiProjects using HTMLPub in KarachiProject: VØID Brand Identity & Conversion Site. Speculative brand system, self-initiated:
The brief I gave myself: Build a complete brand voice and site for a category that's usually either clinical (supplement brands) or soft (wellness brands), and prove I can hold a third tone restrained, precise, almost cold without it collapsing into either.
What I built: Full identity system (typography hierarchy, voice doctrine, product narrative) plus a live conversion site. No template copy anywhere every line, including the brand voice rule itself ("clinical without being cold, spiritual without being soft"), was written to be load-bearing, not decorative. The constraint I set: No urgency language, no inflated stats, no stacked trust badges. Most DTC sites default to more proof points. I went the other way three steps, one product, one sentence per idea because the brand's whole premise is reduction, so the site had to physically demonstrate that, not just claim it.
[https://voidui.netlify.app/]
