Projects using CSS in KarachiProjects using CSS in KarachiDesigned and built the digital experience for Jiggy Jerky, a premium protein snack brand, focusing on creating a bold, modern, and conversion-driven eCommerce interface.
The main goal was to improve product discovery and make the shopping experience more engaging through strong visual hierarchy, clean layout structure, and a simplified purchase flow. I focused on designing a user journey that highlights product appeal while keeping navigation fast and intuitive for users browsing different flavors and categories.
Special attention was given to optimizing the storefront experience for mobile users, ensuring smooth browsing, quick product access, and a frictionless checkout experience. The design balances brand identity with performance-driven UX to support better engagement and conversions.
UI/UX Design
eCommerce Web Design
Conversion Optimization
Product Page UX
Responsive Design
Tools & Technologies:
Shopify, Webflow, Figma, HTML, CSS, JavaScript Tanta Chicago; https://www.tantachicago.com/ was built with a very different intention from a performance product site, but the same principle at its core: clarity, emotion, and a smooth path from curiosity to action.
Where KALA focused on precision and science, Tanta is about atmosphere, culture, and appetite. The website was designed to feel like an extension of the restaurant itself, warm, expressive, and inviting, while still staying clean enough that users never get lost.
The experience centers around one idea: when someone lands on the site, they should almost be able to โtasteโ what Tanta offers before they even book a table.
โข A visually rich layout that highlights Peruvian cuisine, cocktails, and the restaurantโs energetic dining experience without feeling cluttered
โข A storytelling-driven structure that blends food, culture, and hospitality, giving users a sense of place, not just a menu
โข Clear pathways to action, making reservations and menu exploration feel effortless rather than forced
โข Thoughtful use of imagery and spacing to let dishes and ambiance breathe, instead of overwhelming the user with too much at once
โข A mobile first experience designed for real restaurant behavior, quick browsing, fast decisions, and easy booking on the go
โข A design tone that reflects Tantaโs identity: vibrant, social, and rooted in authentic Peruvian dining culture
Overall, the goal was to translate the energy of a busy, high quality restaurant into a digital experience that feels alive but controlled, inviting users in, building appetite, and making the decision to visit feel natural rather than transactional.
If KALA is about performance and precision, then Tanta is about emotion and experience, both designed with the same discipline, just expressed differently. A modern, responsive digital agency website designed to showcase professional web and digital solutions. The website features service offerings, company achievements, capabilities, client testimonials, FAQs, and a detailed contact section. Built with a clean and engaging interface, intuitive navigation, responsive layouts, smooth interactions, and a strong focus on performance and user experience across desktop, tablet, and mobile devices. 
