Freelancers using Pages in Johannesburg
Freelancers using Pages in Johannesburg
Sign Up
Post a job
Sign Up
Log In
Filters
2
Projects
People
Ayanda Duma
pro
Johannesburg, South Africa
Creative director, filmmaker & multidisciplinary artist
New to Contra
Follow
Message
Creative director, filmmaker & multidisciplinary artist
0
Nedbank — Bucket List Campaign Nedbank — Bucket List | Financial Services Campaign Brief Create an aspirational Nedbank campaign that connects banking with the experiences people want to make possible, positioning the brand as an enabler of a life well lived rather than simply a financial institution. Creative Approach The concept brings the idea of a "bucket list" to life through a cinematic sequence of experiences — from adventure and travel to spontaneous everyday moments. Rather than leading with financial messaging, the storytelling starts with the human desire behind the product: the things people want to experience, remember and share. Execution A visually led commercial combining lifestyle storytelling, performance and adventure imagery, with the Nedbank proposition and payment experience integrated naturally into the narrative. The result is a financial-services campaign that communicates a promotional message through emotion, aspiration and entertainment. My Role: Director, Lead Creative, Creative Strategist
0
55
0
This is one of three pieces from Mobicred’s first-ever TVC campaign. Built around wry delivery and simple, singular moments, the spots are slice-of-life narratives that capture the ease Mobicred brings to everyday wants and whims. Hilarious, relatable and just a little tongue-in-cheek, each film finds comedy in the quirks of individual desire. At their heart, these are simply crafted human moments — small, familiar and delightfully specific — that celebrate the things we want, and how easy it can be to get them.
0
40
0
This is one of three pieces from Mobicred’s first-ever TVC campaign. Built around wry delivery and simple, singular moments, the spots are slice-of-life narratives that capture the ease Mobicred brings to everyday wants and whims. Hilarious, relatable and just a little tongue-in-cheek, each film finds comedy in the quirks of individual desire. At their heart, these are simply crafted human moments — small, familiar and delightfully specific — that celebrate the things we want, and how easy it can be to get them.
0
50
0
Pulling a single off their previous album buffering juju, released in 2020, dumama + kechou revisit “mother time” with the help of director Ayanda Duma for a mystical tour in the Namibian desert. The film is a splendid meditation on the inescapable nature of time, in a world not quite like our own, that helps us imagine and reflect on the vast seas of sand and the slowly falling grains that pass through the hourglass present.
0
55
Pages
(1)
Follow
Message
Explore people
