An exploration of how a strong hero section can establish the entire mood of a digital experience.
For this project, I wanted to blend classical imagery with a more contemporary, cinematic web direction, large editorial typography, restrained UI, immersive motion, and a hero that immediately sets the visual language for everything that follows.
I designed and developed the experience while experimenting with Midjourney × Krea during the visual exploration process, then carried that direction through the interface, interactions, and final build.
A study in art direction, web design, motion, and development and how new creative tools can make the path from an early visual idea to a working experience significantly faster.
Role: Creative Direction, Web Design & Development
Exploration: Midjourney, Krea
Build: Next.js
Still exploring where this visual language can go.
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AI-generated 3D character concepts using my Flora node pipeline.
Pipeline: Reference images → GPT-5.2 prompt definition → Nano Banana 2 → Recraft V4 → Magnific Precision upscale
Styles covered:
— Sci-fi mech characters
— Streetwear fashion figures
— Stylized mascots
— Futuristic humanoids
Each character generated in under 10 minutes. Total cost per concept: under $10.
Use cases: game design, animation pre-production, NFT collections, concept art exploration.
Full pipeline available as a product on my profile.
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