Freelancers using Autodesk in IslamabadFreelancers using Autodesk in Islamabad
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haniya fatima's avatar
haniya fatima
Rawalpindi, Pakistan
Graphic Designer | Brand Identity & Packaging Designer
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Graphic Designer | Brand Identity & Packaging Designer
Cover image for As an expert product designer,
As an expert product designer, I specialize in taking complex concepts and turning them into high-performance products like this athletic shoe. For this project, I focused on a "deconstructed" design approach, meticulously engineering each layer—from the multi-layer recycled mesh upper to the dual-density foam midsole and high-grip outsole.My expertise allows me to balance technical precision, such as TPU stability cages, with modern aesthetics. Whether it’s footwear, tech gadgets, or lifestyle goods, I can design any type of product from the ground up, ensuring it is functional, sustainable, and ready for manufacturing.
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Cover image for VOLTIX is a bold and futuristic energy drink brand identity ...
VOLTIX is a bold and futuristic energy drink brand identity project designed to represent power, speed, focus, and unstoppable energy. The project combines modern branding, premium packaging, and high-impact visual applications to create a complete and immersive brand experience. The identity system was built around a dynamic lightning-inspired logo symbolizing energy and performance. A dark metallic aesthetic paired with electric blue highlights gives the brand a powerful and modern presence while maintaining a premium feel. The typography, color palette, and graphic elements were carefully selected to communicate confidence, endurance, and intensity. The project includes: • Full brand identity design • Logo creation and variations • Energy drink can packaging design • Flavor-based product variations • Merchandise and promotional applications • Social media and billboard mockups • Retail and in-store branding • Web and mobile presentation concepts Every design element was created to ensure consistency across all touchpoints while making the brand visually striking and memorable. VOLTIX was developed as a complete case study to showcase branding strategy, packaging design, and real-world brand applications in a cohesive visual system. Fuel Your Power. Unleash Your Limits.
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Cover image for Reimagining the Coffee Experience Through Sustainability
Reimagining the Coffee Experience Through Sustainability
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Cover image for I worked on a branding
I worked on a branding project for a coffee brand named Velora, where I developed the brand’s visual identity and packaging design with a modern and premium aesthetic. The project focused on creating a strong and memorable coffee brand experience through clean, stylish, and cohesive designs. Designed the official logo for the coffee brand Velora. Created branded coffee cup designs featuring the Velora logo. Developed premium packaging designs for the coffee products. Designed flavor variations and visual concepts for different coffee flavors. Maintained consistent branding across cups, packaging, and promotional visuals. Selected typography, color palettes, and design elements that matched the brand’s classy identity. Focused on creating a luxurious and modern look to improve brand recognition and customer appeal. Worked on product presentation and packaging aesthetics to make the brand visually attractive and market-ready.
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