Graphic Design Projects in IshwardiGraphic Design Projects in Ishwardi
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Cover image for A LinkedIn carousel post designed
A LinkedIn carousel post designed for handdii, a company expanding across 11 U.S. states. The goal was to visually communicate their growth and service areas while maintaining their brand identity—using their signature green (#00FF99), supporting colors, and a clean, modern layout. I incorporated the 2-letter state abbreviations (CA, TX, OH, GA, etc.) into the design, creating a map-like visual that immediately conveys the company's reach. The carousel structure allowed me to present the key message—operating in 11 states with more expansion coming—across multiple slides, keeping each one clean, scannable, and on-brand. The design uses bold typography, consistent spacing, and a professional tone suitable for LinkedIn's audience, without relying on the logo since the post was published from the company page.
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Cover image for Project Title: Jenn Floyd Photography
Project Title: Jenn Floyd Photography — Premium Visual Identity System Role: Brand Designer & Strategist Services: Brand Identity, Custom Lettering, Visual Strategy The Overview Many independent creatives compete on price because their visual identity relies on standard, off-the-shelf fonts. For the Jenn Floyd identity system, the objective was clear: skip the generic templates and build a bespoke, signature-driven brand that instantly positions the photography studio in the premium market. The Strategic Process True brand strategy lives in scalability. A premium identity must transition seamlessly across vastly different mediums without losing its core DNA or visual impact. Phase 1: Raw Sketching: Developed using graphite to map out organic weight, authentic line thickness, and typographic rhythm. Phase 2: Digital Optimization: Refined into a high-contrast digital vector optimized as an editorial watermark for low-light photography and high-res mobile interfaces. Phase 3: Physical Touchpoints: Engineered with precise line weights to translate flawlessly from luxury blind-embossed packaging to backlit storefront signage. By focusing on custom craftsmanship rather than fleeting design trends, we created a cohesive visual system that intentionally drives up perceived market value and consumer trust. Project Deliverables Custom Signature Wordmark & Secondary Sub-marks Comprehensive Brand Identity & Typography System Multi-Medium Asset Optimization (Digital Watermarking, Print, & Signage) Production-Ready Packaging Assets (Blind Embossing Specifications) Tools Used Adobe Illustrator, Adobe Photoshop, Procreate Tags & Skills brand identity, logo design, visual identity, custom lettering, typography, packaging design, creative direction, brand strategy, vector illustration, art direction, luxury branding
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Cover image for This project was a targeted
This project was a targeted advertising campaign for a laser hair removal clinic, specifically designed to attract a male audience—a demographic often overlooked in the beauty and aesthetics industry. The primary challenge was to shift the perception of laser hair removal from a strictly 'female' treatment to a modern, practical, and aesthetically appealing choice for men. The core visual strategy was built on a bold, immediately clear contrast: a split composition showing a male body with hair on one side and smooth, hair-free skin on the other. This instantly communicates the service's value without relying on long, tedious copy. I kept the color palette dark, clean, and highly masculine—using deep blacks, cool greys, and sharp whites to convey a premium, technical, and hygienic aesthetic that resonates with men. The typography was bold and direct, adhering strictly to the client's requirement of 'kurz und knapp' (short and concise). Crucially, I integrated the booking QR code (linking to the impulse-nbg.de/termin (http://impulse-nbg.de/termin) page and phone number) seamlessly into the composition without disrupting the visual flow, making the conversion path frictionless. The layout was designed to be highly adaptable, working flawlessly across the required formats—a square social media post, a flyer for print/digital distribution, and a full-screen vertical Instagram Story. The result is a cohesive, high-impact campaign that makes laser hair removal feel like a lifestyle upgrade for the modern man.
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