Projects using Google Analytics in IrvineProjects using Google Analytics in IrvineCar Show Calendars is a full automotive event platform I’ve helped shape from the business, product and user-experience side. My work has included platform strategy, promoter and customer workflows, event registration, ticketing, ecommerce, merchandise, pricing, UX testing, feature planning, marketing and ongoing improvements.
I work closely with developers to define how the platform should function, identify problems, test real user flows and turn business needs into practical features. The goal has always been to create a system that works for promoters, participants and car enthusiasts — not just a website that looks good. Infinite Packaging & Promotions is a business I’ve built around custom packaging, promotional products, product sourcing and ecommerce. I redesigned and developed the Shopify website to better reflect the company’s capabilities, brand and customer experience — moving well beyond a standard theme through custom layouts, Liquid sections, product discovery tools and specialized landing pages.
The site brings together ecommerce, custom sticker ordering, promotional-product sourcing, packaging solutions and targeted programs such as Route 66 retail products. My work spans website strategy and development, UX, ecommerce structure, product sourcing, packaging, pricing, branding and customer workflows — combining the website with the real-world business behind it.
Live site: ippromo.com (http://ippromo.com) 
