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Cover image for Project: Medi Weight Loss Role: Senior
Project: Medi Weight Loss Role: Senior UI Designer URL: https://mediweightloss.com.au/ Overview UI architecture for a Melbourne medical clinic. Created a high-trust digital environment in WordPress to facilitate patient education and bookings. Key Contributions: UI Architectural Design: Balanced a professional aesthetic with an accessible UX for patients. Layout Engineering: Mapped the structure via Avada Builder for a pixel-perfect developer blueprint. Service Visualization: Created a clear hierarchy for treatments, making medical data easy to navigate. Trust-Centric Branding: Used a palette emphasizing clinical authority and empathy. Conversion UX: Placed "Health Evaluation" triggers to streamline the patient booking path. The Result A professional platform bridging medical data with a patient-centric journey.
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Cover image for A full-featured e-commerce platform built
A full-featured e-commerce platform built for one of Hong Kong's most trusted pet stores — bridging the gap between a beloved local shop and a scalable online retail experience. The platform needed to handle a large product catalog, multiple service offerings, and a loyal customer base, all within a seamless and intuitive shopping experience. Built on Shopify with heavy customization to support the complexity of a multi-category pet care ecosystem — from frozen raw food to vet diet products and in-store service bookings. What Was Built → Custom Shopify storefront with tailored UI components across hundreds of product listings → Advanced product filtering and categorization system for dogs, cats, healthcare, and brands → Subscription and save flow integrated for repeat purchase products with automated billing → VIPaws loyalty membership system with tiered rewards and member-exclusive pricing → Product bundling and gift subscription features for promotional campaigns → Multi-location store finder integrated with opening hours and service details → Service booking integration for grooming, self-dog wash, and café reservations → Performance-optimized pages with fast load times across large catalog pages → Mobile-first responsive design for on-the-go pet owners
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