Projects using Google Merchant Center in IndiaProjects using Google Merchant Center in India
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E-Commerce Fashion Brand Google Shopping Case Study Challenge This e-commerce fashion brand was struggling to maximize sales through Google Shopping campaigns. After a detailed audit, we identified product feed issues and Merchant Center optimization opportunities that were limiting product visibility, search relevance, and campaign performance. Solution Before scaling ad spend, we focused on improving the foundation: āœ… Merchant Center Optimization āœ… Product Title Optimization for High-Intent Keywords āœ… Feed Error & Warning Resolution āœ… Product Category & Attribute Improvements āœ… Google Shopping Campaign Restructuring āœ… Ongoing Performance Optimization Results šŸ“ˆ 9,464 Conversions šŸ’° $213K Ad Spend šŸ›ļø $1.95M Conversion Value šŸš€ 913% ROAS Outcome By optimizing the product feed and resolving Merchant Center issues, we significantly improved product visibility and search relevance. This enabled Google Shopping campaigns to drive higher-quality traffic, increase conversions, and generate profitable revenue growth at scale.
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