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Jean-Fabien LAISNARD's avatar
Jean-Fabien LAISNARD
Guerlédan, France
Senior Art Director | High-End Startup & Luxury Branding
New to Contra
Senior Art Director | High-End Startup & Luxury Branding
Cover image for Bllloo — Luxury Brand Identity
Bllloo — Luxury Brand Identity & Custom Typography Bllloo is a high-end beauty and aesthetic salon specializing in premium nail care and lash/brow artistry ("Manucure & Regard"). The goal was to construct a bespoke, high-fashion visual identity that elevates the brand to luxury status. The Challenge In a saturated beauty market, Bllloo required an identity that stood out from generic cosmetic branding. The brand needed an iconic, timeless signature that communicated precision, elegance, and high-end positioning to a demanding clientele. The Solution & Art Direction As Senior Art Director, I engineered a complete visual language rooted in European elegance and custom craftsmanship: Custom Typography & Emblem: Designed a bespoke logotype with custom-crafted letterforms and extracted a sharp, distinctive icon symbol to serve as the brand's primary mark. Editorial Art Direction: Paired the sleek typographic system with high-fashion, minimalist photography to build immediate brand authority and prestige. Cohesive Brand System: Developed a versatile identity system built for premium physical collaterals, signage, and digital presence.
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Cover image for Maison du Rideau — Creative
Maison du Rideau — Creative Advertising Campaign & Visual Storytelling A humor-driven print and billboard advertising campaign designed for La Maison des Rideaux. The objective was to frame high-end curtains not just as decorative textiles, but as an essential shield for home privacy and peace of mind. The Consumer Insight & Concept You can't choose your neighbors or their lack of taste, but you can choose what you see from inside your home. The campaign uses visual hyperbole—an over-the-top, eccentric neighbor—to highlight a universal pain point: intrusive vis-à-vis. The Art Direction & Execution As Senior Art Director, I conceived and executed a high-impact "Before / After" storytelling visual system: Visual Storytelling & Contrast: Juxtaposed an absurdly cluttered, colorful exterior scene with a sleek, minimalist interior framed by dark blackout curtains. Instant Brand Benefit: Positioned the product as the ultimate solution for instant privacy, delivering a clear message through humor rather than traditional product feature listing. Multi-Format Adaptation: Engineered the concept to scale effectively across large-format OOH billboards, magazine spreads, and digital social ads.
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Cover image for Célion — High-End Tech Brand
Célion — High-End Tech Brand Identity & Visual System Célion is an innovative technology brand operating in a fast-evolving digital landscape. The objective was to build a sophisticated, future-proof visual identity designed to convey trust, high performance, and technical expertise. The Challenge In the tech and SaaS sector, generic corporate design fails to capture attention. Célion needed a distinct, high-precision visual architecture that could scale seamlessly across digital interfaces, product environments, and marketing touchpoints while commanding immediate authority. The Solution & Art Direction As Senior Art Director, I developed a comprehensive brand system tailored for the tech industry: Precision Identity & Logotype: Engineered a modern, geometric logo system that balances technical rigor with clean, contemporary elegance. Scalable Design Language: Created a cohesive visual framework—including a targeted color palette, dynamic graphic elements, and a structured typographic hierarchy built for high readability on screens. UI/UX & Digital Alignment: Established art direction guidelines to ensure flawless brand consistency across web platforms, software dashboards, and marketing collaterals.
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Cover image for L'Oiseau Rare — Luxury Brand
L'Oiseau Rare — Luxury Brand Identity & Bespoke Art Direction L'Oiseau Rare is an exclusive brand concept crafted for a high-end audience. The objective was to build a distinct, highly curated visual identity that embodies rare craftsmanship, discretion, and timeless elegance. The Challenge In the ultra-luxury and boutique segment, visual communication must speak through restraint, precision, and sophistication rather than noise. The brand required an identity that conveys immediate prestige and bespoke quality across both high-touch print collateral and refined digital platforms. The Solution & Art Direction As Senior Art Director, I developed an elevated visual system centered around uniqueness and elegance: Custom Logotype & Symbol: Engineered a bespoke typographic signature and an iconic symbol designed to reflect rarity, balance, and high-end positioning. Refined Palette & Typography: Curated a sophisticated, understated color range paired with an editorial typographic hierarchy built for premium visual impact. Brand Guidelines & Touchpoints: Established art direction rules for print, luxury packaging, and digital presence to maintain flawless brand consistency.
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