Freelance Product Designers in GroningenFreelance Product Designers in Groningen
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May | Brand designer & strategist's avatar
May | Brand designer & strategist
proGroningen, Netherlands
Creating strategic brands with brains & personality
$1k+
Earned
3x
Hired
5.0
Rating
183
Followers
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Creating strategic brands with brains & personality
Cover image for BLAIRE Part 3. A closer look
BLAIRE Part 3. A closer look at the packaging system behind the concept. The collection was developed around sculptural forms, coated aluminium finishes, and a restrained visual language that allows the materials to do most of the work. Rather than relying on loud branding, the focus was placed on silhouette, proportion, and subtle typography to create products that feel considered both on shelf and in hand. The result is a skincare and beauty collection that balances softness with structure through a cohesive family of vessels, cartons, and material finishes. The full case study will be shared soon.
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22
536
Cover image for Part 2 of BLAIRE focuses
Part 2 of BLAIRE focuses on the structure behind the visual direction; exploring typography, layout systems, printed elements, and the details that create consistency across the brand. This phase shifts away from atmosphere and moves deeper into the mechanics of the identity system; balancing softness with precision through restrained compositions and controlled spacing. More renders + Full case study coming soon ✦
3
25
643
Cover image for BLAIRE is a skincare and
BLAIRE is a skincare and beauty concept centered around softness, restraint, and sculptural cosmetic forms. The direction explores skin-first products through coated aluminium packaging, muted floral tones, and editorial-inspired layouts. Designed as beauty objects first, the collection balances subtle branding with softened silhouettes, reflective finishes, and atmospheric color palettes. The first release includes a radiant skin tint, hydrating setting mist, and barrier priming cream developed as a cohesive luxury beauty line. Part 2 and 3 of the project, iuncluding more of the packaging and brand system will be shared this weekend, alongside the full case study.
25
43
1.2K
Cover image for Karmae — Fragrance Brand Identity & Packaging
Karmae — Fragrance Brand Identity & Packaging
1
22
Product Designer(4)