Freelance Marketing Directors in GroningenFreelance Marketing Directors in Groningen
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May - Brand designer & strategist's avatar
May - Brand designer & strategist
proGroningen, Netherlands
Creating strategic brands with brains & personality
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Creating strategic brands with brains & personality
Cover image for Branding & visuals for HUBLY. A modern, innovative coworking...
Branding & visuals for HUBLY. A modern, innovative coworking space. A concept designed for the doers, where movement meets minds. Built around creativity, focus, and connection, HUBLY redefines what a workspace can feel like.
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Cover image for Part 2 of REFORMR expands
Part 2 of REFORMR expands the concept further into physical and digital applications; exploring how the identity moves across space, interaction, and membership experiences. This phase focuses on building a more connected brand system through: • app and booking flow concepts • membership and access design • environmental and spatial visuals • campaign-style compositions • tactile print explorations The direction continues to balance structure and softness through a restrained palette, bold typography, and calm interface design; creating a system that feels both functional and atmospheric. Full case study coming soon ✦
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Cover image for Explore REFORMR: A Structured Reformer Pilates Studio Concept
REFORMR is a reformer pilates studio concept built around structure, control, and intentional movement. The direction combines softened athletic energy with a more refined and atmospheric visual identity system; balancing performance with restraint across both physical and digital touchpoints. For this first presentation, I explored: • identity direction • visual language • tactile brand elements • digital applications • spatial and editorial-inspired compositions Built to feel calm, recognizable, and structured without losing warmth. Part 2 + full case study coming soon ✦
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Cover image for Bare Earth: Strength in Body Care with Natural Ingredients
Not every body care brand needs to glow. Bare Earth explores strength as a brand decision, not just a formula claim. Forest extracts, mineral clays, pine resins; translated into a restrained visual system. Mockups by me, available soon
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Marketing Director(1)