CUPPE — Specialty Coffee Brand Identity
CUPPE is a self-initiated branding concept for a modern specialty coffee brand, built around craftsmanship, warmth, and a refined café experience.
The visual identity combines a distinctive circular logo, elegant typography, deep green tones, and subtle botanical coffee illustrations to create a premium yet welcoming brand. The project explores how a cohesive visual language can translate across packaging, takeaway cups, signage, and everyday coffee touchpoints.
Scope: Logo design, visual identity, packaging design, art direction, and mockup design.
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Rawasi is built on one clear belief: real value starts from the ground and is made to last for generations.
We shaped the brand through a Brutalist Luxury approach, removing noise and focusing on strength, structure, and permanence.
A strict, utilitarian system led by Swiss grids and bold negative space keeps the design functional, clear, and enduring.
At the center, a monolithic interlocking “R” stands as a fortress-like symbol of stability, inspired by Rawasi’s deep-rooted mountains.
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