Projects in FatehpurProjects in FatehpurConversion-focused Shopify designer & ad creative strategist for scaling eCommerce brands
I help DTC brands turn attention into revenue through high-converting Shopify stores and performance-driven product video ads.
My focus is simple: design experiences that don’t just look good — they sell.
I specialize in:
Shopify Store Design (conversion-focused layouts, UX optimization, product storytelling)
Product Page Optimization (CRO improvements that increase add-to-cart rates)
Product Video Ads (scroll-stopping creatives for Meta, TikTok, and paid campaigns)
Creative Variations for A/B testing and scaling ad performance
Every design decision is guided by one question:
Will this increase clicks, engagement, or purchases?
If you're building or scaling a product-based brand and need stronger visuals that convert, I can help you bridge the gap between design and performance.
🧩 Services
Shopify Store Design
Conversion-focused Shopify stores designed to increase trust, improve navigation, and maximize sales. Includes homepage, product pages, and mobile optimization.
Product Page Optimization (CRO)
Redesign and restructure product pages to improve clarity, increase add-to-cart rates, and reduce drop-offs.
Product Video Ads (Meta & TikTok)
High-performing video ad creatives designed to capture attention in the first 3 seconds and drive conversions.
Ad Creative Variations
Multiple creative versions of winning concepts for A/B testing and scaling paid campaigns. Project Overview
Cleanora is a modern cleaning service website designed to present cleaning services clearly and create a simple, trustworthy experience for potential customers. The goal was to help visitors quickly understand the services, explore the offering, and take the next step.
Design Approach
I focused on creating a clean and professional interface with clear visual hierarchy, easy navigation, and service-focused content. The layout was structured to make important information easy to find while keeping the overall experience welcoming and approachable.
Key considerations included:
→ Clear service presentation
→ Strong visual hierarchy
→ Simple and intuitive navigation
→ Clear calls-to-action
→ Trust-focused design
→ Responsive layout
→ Consistent typography and UI elements
→ Easy-to-scan content structure
Tools
Figma was used for UI design, layout exploration, component creation, and prototyping.
UX Focus
The experience was designed to help users quickly understand Cleanora's services, find relevant information, and move naturally toward booking or contacting the business.
Deliverables
→ Cleaning Service Website UI
→ Responsive Web Design
→ UI Components
→ User Flow
→ Interactive Prototype Most eCommerce websites look good… but don’t convert.
So I designed a modern, AI-powered eCommerce experience focused on what actually drives sales: clarity, trust, and user flow.
🧠 The Approach
Instead of just designing screens, I built a complete user journey — from first impression to final purchase.
🏠 Homepage — First Impression That Converts
The homepage is designed to instantly communicate value and guide users:
✔️ Bold, benefit-driven hero section
✔️ Clear navigation & structured collections
✔️ Best-selling products for quick decisions
✔️ Trust signals (reviews, guarantees, FAQs)
✔️ Strong CTAs placed strategically
👉 Goal: Turn visitors into engaged shoppers within seconds
🛍️ Product Page — Built to Sell
This is where conversions happen.
✔️ Clean product-focused layout
✔️ High-quality visuals with strong hierarchy
✔️ Clear pricing & CTA (Add to Cart / Buy Now)
✔️ Trust badges + guarantees
✔️ Social proof through reviews
✔️ Related products to increase AOV
👉 Goal: Reduce hesitation and increase purchase confidence
👤 About Page — Build Trust Through Story
People don’t just buy products — they buy brands.
✔️ Strong brand narrative
✔️ Mission & vision clarity
✔️ Visual storytelling
✔️ Human-centered design
👉 Goal: Create emotional connection and credibility
📞 Contact Page — Remove Friction
A simple but essential part of the experience.
✔️ Clean, accessible contact form
✔️ Clear communication channels
✔️ Support-focused layout
👉 Goal: Make it easy for users to reach out and trust the brand
💎 The Result
A complete eCommerce experience that is:
✅ Clean and modern
✅ Conversion-focused
✅ User-friendly across devices
✅ Built to scale
⚡ Final Thought
Design isn’t just about aesthetics —
it’s about creating a system that guides users, builds trust, and drives sales.
📩 Call to Action
If your Shopify store isn’t converting…
👉 Let’s turn it into a high-performing, revenue-driven experience.
https://contra.com/s/l3E3YeFZ-shopify-growth-system-conversion-design-automation 
