Projects in Ensenada

Projects in EnsenadaProjects in Ensenada

Cover image for UGC AD TESTING SYSTEM

UGC AD TESTING SYSTEM

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Cover image for Built a workflow that turns

Built a workflow that turns market insight into high-converting ad creatives. Instead of guessing what to create, it structures the entire decision process — from audience psychology to final visual. Try it here: https://www.morphic.com/en/workflows/019dcab9-466e-7790-9aa0-6f311a3e44f1/ad-creative-generator

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Cover image for Most creatives don’t fail because

Most creatives don’t fail because of ideas. They fail because creative decisions are made without a system. That’s the real bottleneck in paid media: teams don’t lack creativity — they lack a structured way to decide what should be created in the first place. So I rebuilt how creative strategy works. I built a FLORA (https://www.linkedin.com/company/floraai/) Technique: UGC Performance Engine https://lnkd.in/gbC8ihVx (https://lnkd.in/gbC8ihVx)A repeatable system that transforms a single product brief into structured creative hypotheses for performance testing. Instead of random variations, it generates three intentional ad directions: → Attention: scroll-stopping hook → Conversion: direct response ad → Trust: social proof concept Before: Creative direction is based on intuition, with no shared framework. After: Creative direction is defined as structured hypotheses before production begins. This is the shift: From making ads → to designing the system that decides which ads get made. From intuition-based testing → to structured creative decision systems. This removes randomness from creative production and replaces it with repeatable performance logic. And this is the real change: Paid media is evolving from content creation… into creative engineering. Built inside FLORA (https://www.linkedin.com/company/floraai/) for the #FLORATechnique (https://www.linkedin.com/search/results/all/?keywords=%23floratechnique&origin=HASH_TAG_FROM_FEED) Challenge.

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Cover image for Most creative workflows are rebuilt

Most creative workflows are rebuilt from scratch every time. That’s the bottleneck. Great creatives don’t scale effort — they scale systems. I built something to change that: Conversion Creative Intelligence Engine™ Try the Technique here: 🔗 https://lnkd.in/gJu9FcEg (https://lnkd.in/gJu9FcEg)Built inside FLORA (https://www.linkedin.com/company/floraai/) using the Technique Builder, this system behaves like a performance strategist. Before: Creative work often starts with outputs — hooks, visuals, or scripts — without a defined decision structure. After: Creative work starts with structured decisions before anything is generated. It defines: • Strategy & ad angles • Audience clarity • High-converting hooks • Visual direction • Script logic Most AI tools generate content. This system structures decisions. #FLORATechnique (https://www.linkedin.com/search/results/all/?keywords=%23floratechnique&origin=HASH_TAG_FROM_FEED)

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Cover image for UGC Performance Engine: AI Video

UGC Performance Engine: AI Video System 🚀 I built this Technique to solve the bottleneck of creating ad variations. Most strategists spend hours briefing only to get one version; I’ve codified my performance framework to deliver 3 strategic variations in one click: ✅ Main Hook Ad (Thumb-stop focus) ✅ Direct Response (Conversion focus) ✅ Social Proof (Trust focus) Ideal for Agencies & Creative Studios looking to scale testing without losing strategic depth. Try the Technique here: 👉 https://app.flora.ai/techniques/ugc-performance-engine-ai-video-system-swkhrt Social Post (LinkedIn): 🔗 https://www.linkedin.com/posts/activity-7449251455678480384-cL1j #FLORATechnique

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Cover image for MATERIAS IA — AI Mastery System

MATERIAS IA — AI Mastery System

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Cover image for This video is part of

This video is part of a 4-video storytelling campaign designed to promote an AI course using a narrative-driven approach. This piece focuses on Activation as the final stage, representing the moment where knowledge, communication, and creativity come together to drive action through AI. The focus of this work was to combine storytelling with high-retention editing techniques, including strong hooks, dynamic captions, precise pacing, and clean transitions. All videos were edited using CapCut, leveraging advanced features such as caption design, timing control, and visual rhythm to optimize engagement and clarity.

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Cover image for This video is part of

This video is part of a 4-video storytelling campaign designed to promote an AI course using a narrative-driven approach. This piece focuses on Creativity as a key pillar, using visual storytelling to represent imagination and the creative potential of AI. The focus of this work was to combine storytelling with high-retention editing techniques, including strong hooks, dynamic captions, precise pacing, and clean transitions. All videos were edited using CapCut, leveraging advanced features such as caption design, timing control, and visual rhythm to optimize engagement and clarity.

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Cover image for This video is part of

This video is part of a 4-video storytelling campaign designed to promote an AI course using a narrative-driven approach. This piece focuses on Communication as a core element, using visual storytelling to represent expression and connection through AI. The focus of this work was to combine storytelling with high-retention editing techniques, including strong hooks, dynamic captions, precise pacing, and clean transitions. All videos were edited using CapCut, leveraging advanced features such as caption design, timing control, and visual rhythm to optimize engagement and clarity.

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Cover image for This project is part of

This project is part of a 4-video storytelling campaign designed to promote an AI course using a narrative-driven approach. Each piece represents a different “Materia” (Foundation, Communication, Creativity, Activation), creating a cohesive content system built for short-form platforms. The focus of this work was to combine storytelling with high-retention editing techniques, including strong hooks, dynamic captions, precise pacing, and clean transitions. All videos were edited using CapCut, leveraging advanced features such as caption design, timing control, and visual rhythm to optimize engagement and clarity. This project is part of an evolving creative system designed to scale into full marketing campaigns and branded content systems.

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Cover image for This is an AI-powered system

This is an AI-powered system for testing UGC-style ad creatives. It helps identify winning hooks and messaging angles faster, enabling brands to scale high-performing ads across paid social platforms.

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Cover image for Produced AI-generated UGC ads focused

Produced AI-generated UGC ads focused on performance, building 15-second creatives from scratch with strong hooks, fast execution, and test-ready concepts designed to scale across multiple brands.

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Created AI avatar-driven video content for social and branded campaigns. Managed end-to-end production using AI tools, from scripting to publishing, optimizing storytelling, engagement, and performance across platforms.

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Cover image for This is an AI-generated UGC-style

This is an AI-generated UGC-style ad creative for a beauty brand, designed for high-performance paid social campaigns. It focuses on strong hooks, product storytelling, and conversion-driven messaging optimized for TikTok and Instagram ads. The goal is to demonstrate fast, scalable creation of performance-ready ad creatives using AI.

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