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Alex Martínez's avatar
Alex Martínez
Elche, Spain
Cinematic Visuals — Fashion, Music & Events
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Cinematic Visuals — Fashion, Music & Events
Cover image for HOFF Vichy Capsule — Brand Experience Concept
HOFF Vichy Capsule — Brand Experience & Gift Concept As part of a creative proposal requested for HOFF’s Vichy Capsule, I explored how the collection could extend beyond product into an event experience. I created a coffee invitation and a premium breakfast gift box as a warm welcome moment for guests, combining gingham patterns, soft yellow tones, Mediterranean breakfast references and clean editorial product styling. Role: creative direction, AI product visualisation, packaging concept and visual storytelling.
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Cover image for UNIVERSO — Festival Visual Identity
UNIVERSO is a concept-driven visual created for UNIVERSOEVENT for their DJ set at Costa Sonora Festival in Alicante. Combining visual direction, AI-generated imagery, and post-production, I built a cinematic sci-fi piece designed to create a strong atmosphere and a recognisable identity. My work focuses on crafting impactful visuals for music artists, events, brands, and creative campaigns.
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Cover image for A War Never Ends — AI Short Film
A War Never Ends is an AI short film about memory, trauma, and the way violence can remain long after the war itself is over. It follows a cameraman returning to a shoreline marked by conflict, where the past still survives in what he sees and remembers. Built through AI image and video generation, editing, and sound design, the piece aims for a cinematic, haunting, and emotionally charged atmosphere.
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Cover image for Daniel Mobe — Album Art & Creative Direction
Visuals for Daniel Mobe’s latest project: 💿 'Better Have My Swag' (Album): Creative direction, styling, and B&W editing. Shot on location in Santa Pola to capture that natural texture. 💨 'JUYO' (Single): A deep dive into AI editing, turning a video frame into a custom piece where the smoke spells out the track name. From styling and set direction to AI manipulation and Spotify Canvases. Check out the results on Spotify.
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