Visual Arts Projects in Elche
Visual Arts Projects in Elche
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Alejandro Martínez
Elx // New visuals inspired by my hometown, Elche. The date palms of Europe’s largest palm grove. The sparks and chaos of the carretillas. Nit de l’Albà, our night of fireworks. And the Dama de Elche, stolen from Madrid’s National Archaeological Museum and brought back home. In my version, at least. Parts of the city I grew up in, brought into a surreal world. Reimagined by EXOT.
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Alejandro Martínez
Cover Arts for Daniel Mobe
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Alejandro Martínez
Two sample visuals created for Ecler as part of an early exploration of the brand’s visual universe. Rather than presenting the garments in a standard way, the project placed them inside cinematic and contrasting environments to test mood, identity, and storytelling around the pieces. I developed the concept, visual direction, composition, and image creation to build a stronger narrative language around the brand.
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Alejandro Martínez
Visuals created for Eclerverse, with each piece representing a different drop/chapter of the brand’s universe. Designed in Adobe Illustrator, animated with Kling and finished in Adobe Premiere Pro. The direction explores high-contrast black-and-white motion, abstract textures and a darker cinematic identity for the brand.
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