Projects using Sendible in Edinburgh

Projects using Sendible in EdinburghProjects using Sendible in Edinburgh

Cover image for Stro entered a competitive meeting

Stro entered a competitive meeting recording market dominated by bot-based solutions (Otter, Fireflies) but with a fundamentally different approach: no bots, complete privacy, Mac-native design. The startup faced several critical challenges: Zero marketing budget - All growth needed to be organic Aggressive timeline - 500 subscribers required in 2-3 months Crowded market - Established competitors with significant market share Complex positioning - Technical privacy advantages needed translation to user benefits Mac-only limitation - Platform constraint requiring strategic advantage positioning The core question: How do you build rapid, sustainable growth for a privacy-first productivity tool without paid advertising in a market dominated by well-funded competitors?

1

28