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Mahdis Karimi's avatar
Mahdis Karimi
Gravelines, France
Conversion rate optimization, UX for DTC E-commerce
6
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Expert

Conversion rate optimization, UX for DTC E-commerce
Cover image for PLAY2EZ | branding and web design
PLAY2EZ | branding and web design
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Cover image for Lulu got the look | branding, social media template
Lulu got the look | branding, social media template
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Cover image for the honset garden | Logo, Packaging, Email templates
the honset garden | Logo, Packaging, Email templates
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Cover image for This one is for all
This one is for all the overthinkers out there. Meet Notto A small creature made entirely out of thought. Every mind leaves things behind: unfinished ideas, buried memories, questions we never answered. Notto is what happens to those traces. Its personality lives entirely in its head, because that's where the thinking happens. Calm, curious, overwhelmed, or inspired, it's always shifting, never twice the same. The body stays constant underneath it all: quiet, grounded, unmoved. That contrast is the whole character. One part of Notto never changes. The other part never stops. The process: It started with just a silhouette. Every mascot you actually remember, you remember as a shape first. Before color, before detail, before anything else. If the outline alone can't carry the identity, nothing else will save it. So that's where the exploration began: stripping the character down until the silhouette could stand on its own. From there, the system built itself around one rule: the body stays constant, the head doesn't. The head is a living visualization of thought: every line is a memory, an idea, a question, a curiosity. Calm settles into smooth, rounded orbits. Curiosity pulls the lines outward. Overwhelm tightens them into sharp angles. Inspiration lets them glow and wander into color. Every thought leaves a shape. Explore the full project here: https://www.recraft.ai/project/ebf1d1f9-f0f0-4c53-bf0d-90d6ce1b05a7
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Brand Designer(2)