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Lead Generation for Construction Company (Meta Ads) Objective The goal was to generate high-quality leads for a construction company through Meta Ads, focusing on potential clients interested in building services and project consultations. Strategy To achieve consistent lead flow, I implemented a performance-driven strategy: Targeted audience segmentation based on location, interests, and intent Conversion-focused campaign setup (Lead Form Ads) Scroll-stopping creatives with clear value propositions Continuous A/B testing on ad copy and visuals Budget optimization based on performance signals Results (30 Days Campaign) Total Ad Spend: $1,852 Leads Generated: 40 Qualified Leads Cost per Lead (CPL): $46.30 Total Clicks: 1,882 Cost per Click (CPC): $0.98 Click-Through Rate (CTR): 1.56% Total Reach: 28,276 Total Impressions: 120,576 Key Insights Achieved cost-efficient traffic with CPC under $1 Maintained a stable CTR, indicating relevant audience targeting Generated consistent inbound leads for a niche industry Identified opportunities to further improve conversion rate through funnel optimization My Contribution I handled the campaign end-to-end: Campaign structure & setup Audience research and targeting Creative direction and ad copywriting Performance monitoring & optimization Data analysis and reporting
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