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Manjot Kaur's avatar
Manjot Kaur
Delhi, India
Multi-Genre Writer | Writing Across Ideas and Observations
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Multi-Genre Writer | Writing Across Ideas and Observations
Cover image for CONTENT Is More Than POSTING While
CONTENT Is More Than POSTING While writing about this, I actually started reflecting on my own work. This made me question myself, “I am working on my brand but somewhere not really communicating about this.” When I started analysing what I am doing, I realised that I have already communicated many things very clearly through my posts. What I am doing. How I am doing it. Why I am doing it. Because, my focus has mostly been on clarity and observations. I think, step by step, as I am building my journey, people are also getting to know more about me through my content. This also made me think about how we consume content on different social media platforms. Whether it is LinkedIn, Quora, Medium or any other platform, we consume many different types of content. Some content is based on personal insights and experiences. I observe that this type of content tends to connect more naturally, but it is not necessarily created for brands. Sometimes, even very well-written content related to brands, which is strong from a strategy perspective, still gets ignored. This made me understand that the problem is not always the content. Sometimes, the problem can be with its relevance to the audience. But before creating content, we should exactly know: “What is the actual focus of this content?” When I read content, I have a habit of understanding its core insight. Once I understand the core insight, it becomes easier for me to understand what the content is trying to communicate and what strategy may be behind it. “In fact, this is also how I approach my own content.” The niche, the audience and the relevance of the content are some of the most important parts of creating content. Because regular posting is not the only thing that matters. What matters is understanding what the content is communicating to the audience and whether it is actually relevant to them. Maybe a brand can create content regularly. But if we do not understand what that content is actually communicating, then are we really communicating? Content can fill a calendar. But communication needs relevance. Share your thoughts. #ContentWriting #ContentStrategy #BrandCommunication #SocialMediaWriting #BrandStrategy #ManjotKaurWrites
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Cover image for When WRITING Became More I switched
When WRITING Became More I switched from Academic/Education counselling to writing, as everyone knows. I have already shared about this in a few of my posts and Medium blogs. 7 months back I started writing from absolute zero and after that, my entire focus went into learning. I started writing across multiple platforms and published my observations, which today are the proof of my learnings, consistency and which clearly shows what I can do. Gradually, when I started receiving acknowledgement from readers, then I had a realisation along with it and it changed my thought process. I realised that when people connect, Especially when no one knows you, and Still take out their time not just to read your content, but also They engage with it, Share their thoughts, Remember it, Revisit your content, it builds a certain confidence. Because I feel self-published content is often underrated, but It is that when you do not have outcomes, There is no guidance and Still, you consistently continue your work, Showing your vulnerability and your weaknesses. Especially what I like is, when we self-publish content, Then all kinds of readers and audiences look at our content from different perspectives. They give feedback and sometimes there is criticism as well. With these variations, the content that gets posted becomes a lifetime proof. After all of this, I thought about it for several days and at the end, I decided that when readers connect with a blog or content, why not now turn my work into my own brand, make it memorable, and provide proper services. THAT IS HOW I DECIDED TO BUILD A BRAND. Although there are still so many things I need to learn. But I believe LEARNINGS NEVER END. Every post, every new platform, teaches us something new according to its own requirements. Also, sometimes being demotivated and sometimes motivated, If I had kept waiting until I learned everything first and then started building, Maybe I would not have reached where I am today.
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Cover image for BEING SEEN Is Not Enough   While
BEING SEEN Is Not Enough   While thinking about this post, a question came to my mind. When I decided to BUILD A BRAND.   If I DO NOT PUBLISH my work across different GLOBAL PLATFORMS, then “How will people know who I am?”   If my WORK REMAINS only on my laptop, “How will people know what I am capable of?”   This made me understand the DIFFERENCE BETWEEN, Social Media Presence & Brand Authority.   “SOCIAL MEDIA PRESENCE is the physical picture of our work.”   It helps people to DISCOVER our work, Understand what WE CREATE and Know that we EXIST.   It does not always mean DIRECTLY PITCHING our services.   Sometimes, by CONSISTENTLY sharing work, People gradually BECOME AWARE of our skills, thoughts and approach.   But, “Having a STRONG SOCIAL MEDIA presence DOES NOT automatically mean having BRAND AUTHORITY.”   Because when people ACTUALLY WORK with us, Their EXPERIENCE DECIDES whether our brand creates trust or not.   If our online presence creates certain EXPECTATIONS, But our actual work DOES NOT MATCH those expectations, Then the AUTHORITY we are trying to build can get OVERSHADOWED.   On the other hand,   BRAND AUTHORITY is the stamp or clarity of that work.   It is built when people who work with us provide VALUABLE FEEDBACK, Help us to understand OUR FLAWS and We CONTINUE IMPROVING while staying connected with our vision.   “A BRAND does not become AUTHORITATIVE only because of visibility.”   “It becomes AUTHORITATIVE when the value behind that visibility is experienced by others.”   The reality for me is that, IF I DO NOT PUBLISH my work across different platforms, I will not HAVE PROOF to show people.   My self-published blogs, Articles and Posts are not just content for me.   They are: Proof of my WORK, Proof of my LEARNING and Proof of my CONSISTENCY.   Without that ONLINE PRESENCE, People would have NO REASON to trust me or connect with me.   Now, gradually, people are getting to know my work. Along with that, hopefully BRAND AUTHORITY will also build with time.   CONCLUSION: SOCIAL MEDIA PRESENCE attracts attention. BRAND AUTHORITY earns trust.   While writing this post, I felt that this post itself is proof of my work, my learning and my consistency.
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Cover image for BUILDING A PRODUCT vs BUILDING CUSTOMER
BUILDING A PRODUCT vs BUILDING CUSTOMER TRUST What really makes customers trust a product? TRUST Begins Beyond the PRODUCT   While trying to understand about CUSTOMER’S TRUST, I have NOTICED SOMETHING, that sounds interesting to me.   When a customer or client comes to us, They usually come with a REQUIREMENT, or A PROBLEM that they want to solve.   Whether that problem is related to a Product, Brand, Technical Work, Education or anything else.   “I realised that, somewhere the customer is EMOTIONALLY INVOLVED with that problem.” “Because they EXPECT that their core problem should be UNDERSTOOD and solved.”   This is where I see a CONNECTION between, BUILDING A PRODUCT and BUILDING CUSTOMER TRUST.   A product may INTRODUCE the solution. But TRANSPARENCY helps the customer to understand, The Product, The Brand and Even the Founder behind it.   During the CONVERSATION, If the Product Value, Work Pattern and Approach become clear to the customer.   I believe HALF of the DECISION is made right there.   Here, Trust can start with one INTERACTION, But Sustainable trust depends on REPETITION.   One or two good conversations CANNOT GUARANTEE long-term trust. “What matters is the consistent behaviour towards the problem-solving pattern.”   For me, that means REPEATEDLY SHOWING the customer that: I UNDERSTAND the problem. I KNOW whether I can solve it. I have the KNOWLEDGE and FRAMEWORK required for it. I can COMMUNICATE the process with clarity.   Let’s understand with an EXAMPLE:   As a FOUNDER of Manjot Kaur Writes and Another FOUNDER comes with a PROBLEM related to their product or brand.   At that moment, One founder is the PROBLEM SOLVER, while The other is PROBLEM HOLDER.   As a PROBLEM SOLVER, I first need to UNDERSTAND that I actually have a solution for that problem. If I DO NOT have the solution, Here TRANSPARENCY matters more than PRETENDING.   “Because SUSTAINABLE TRUST cannot be built through one impressive conversation.”   It is BUILT through, Repeated Experiences, Consistent Behaviour, Clear Communication and The value delivered while solving the problem.   “Long-term trust or collaboration is just a possibility, not a guarantee.”   We CAN BUILD the foundation for it through our work. But The FINAL DECISION always belongs to the client.   Because their, Mindset, Requirements, Priorities and Circumstances also matter.   CONCLUSION: PRODUCT can solve a problem. But Consistent problem-solving behaviour can build TRUST.
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