Freelancers using Midjourney in DallasFreelancers using Midjourney in DallasLeadership Framework — Brand Identity System
This project is a brand identity system built around balance, integration, and clarity in complexity. The work focused on creating a flexible visual language rather than a single campaign.
The system includes logo architecture, typography, color, photography direction, and cross-channel usage for web, social, presentations, and print. The visual approach is calm and intentional, using space, restraint, and rhythm to express unity and confidence.
• Logo system and iconography
• Typography and color palette
• Photography and design motifs
• Cross-channel application rules
• Brand style guide LUMAINE — Brand Identity & Motion System (Concept)
Lumaine is a speculative luxury beauty brand exploring light, form, and emotion through cinematic, AI-assisted visual storytelling.
The project focused on defining a cohesive brand language rather than a single campaign. Work includes logo exploration, motion identity, and atmospheric brand films built around emergence, reflection, and quiet confidence.
Visually, Lumaine lives in shadow and refraction. Soft directional light, textured darkness, and human presence suggested rather than explained. The goal was restraint and tension, not surface polish.
• Logo and typography
• Cinematic motion tests
• AI-assisted image and video generation
• Editorial direction and finishing 
