Business Strategy Projects in CornwallBusiness Strategy Projects in Cornwall
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Cover image for Kajabi: Did you know you
Kajabi: Did you know you can use spare products for more customization with partners? We've set up client Dr. Vendulka Kubálková's robust video series, International Relations Plus, which we'll sell to individuals, but the majority of end users will be university students, with universities and professors licensing in bulk. The series is huge and professors would prefer to use just part of it for curriculum. Obviously it doesn't make sense to use up an extra product in all such cases, but we already have feedback from some professors on sets of videos to use for their course curriculum, and with the entire series being in one product, we can simply make additional products for different curriculums that could be used by multiple professors/universities. It allows the series to be nicely malleable.
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Cover image for Everyone's worst nightmare: your screen going black for your...
Everyone's worst nightmare: your screen going black for your webinar attendees while you have NO IDEA it's happening. True story: this happened to a client of ours. We built her webinar funnel, ran $10,000 of ads driving 14,000 leads, nearly 6,000 showed up live, and 15 mins in, THIS. I was on the webinar to see how it was going, and I messaged/texted her profusely as soon as I saw it happen. The chat was going insane, everyone saying SCREEN IS BLACK. She was oblivious for a solid HALF HOUR. She finally figured it out, fixed the screen feed, and kept on going like a true winner rather than getting flustered. The result? - Over 1,500 people bought her course...before the webinar finished. - Obliterated her sales target by 10x. - She did well over $1 mil that year after doing under $100k the year before. Not bad.
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