Projects using OpenArt AI in Colonia del SacramentoProjects using OpenArt AI in Colonia del SacramentoCorporate video for the Legal & Compliance area at Philip Morris International, produced using generative AI and featuring real employees of the company.
For this project, I began by developing a storyboard for each scene, aiming for a cinematic, futuristic aesthetic that reflects the transformation the company is going through and their vision for AI's role in that journey. From there, I integrated real PMI employees into those scenes, then generated the videos using Kling and Seedance, with deliberate camera movement throughout. I handled the complete edit of the final piece, covering both audio and video.
Everyone appearing in this video is an actual PMI employee, with the exception of 3 AI-generated characters, and all of them remain visually consistent from start to finish. To make that possible, I built a digital likeness for each person using multiple reference images, then placed those characters into the storyboard and the final video scenes
