AI Video Producer & Filmmaker | Brand Films & Commercials
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AI Video Producer & Filmmaker | Brand Films & Commercials
Created to position Creation Lamis as an affordable luxury fragrance for men, this campaign was designed to appeal to the modern, aspirational consumer seeking a premium fragrance experience without the designer price tag.
Premium cinematography, meticulous production design, and rich colour grading were employed to create a distinctive visual identity, while an international cast enhanced the brand's aspirational appeal and global character.
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In the Wellcome Collection I found a little-known set of trade portraits painted around 1840 by an unnamed artist from Tanjore, in present-day Tamil Nadu.
Each plate shows a working man and “his wife” on a flat yellow ground under a cloudy sky, with long brushy shadows and a line of palms on the horizon.
I built a Recraft Style from these plates and sent the same painter to record eight professions of Madras in 2026: an EV cab driver, a cardiologist, an architect, a grooming-studio owner, a millet-café founder, fashion designers, pastry chefs and laundry founders. The poses and staging echo the originals, but the roles have moved on...
Three are shown here; the full series of eight is in the Recraft project, and the video brings all of them to life to a mridangam score.
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