Freelance Business Analysts in Chattogram
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Md Jobair Mahmud
Chattogram, Bangladesh
Google Analytics 4 | GA4 GTM Meta Pixel FB CAPI Server-Side
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Google Analytics 4 | GA4 GTM Meta Pixel FB CAPI Server-Side
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TikTok Pixel Ecommerce Conversion Tracking Setup via Google Tag Manager š§© Project Overview This project highlights a complete TikTok Pixel tracking setup for an ecommerce store using Google Tag Manager (GTM). The main goal was to track and measure every key ecommerce event across the customer journey ā from product view to purchase ā and send this data to TikTok Ads Manager for better campaign optimization and retargeting. By implementing TikTok Pixel through GTM and enhancing it with custom data layer variables, we achieved 100% accurate tracking while maintaining full flexibility for future updates or server-side tracking. š ļø Tools & Platforms Used Google Tag Manager (GTM) TikTok Ads Manager TikTok Pixel Ecommerce Data Layer GA4 (for parallel tracking validation)
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212
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Integrating TikTok Pixel and Server-Side Event API with GTM
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GA4 Tracking with Google Tag Manager
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8
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Integrating Facebook's Conversion API with GTM, Google Analytics
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10
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