Freelance Digital Marketers in CharlotteFreelance Digital Marketers in Charlotte
Digital Product Designer & Visual Brand Creator
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Digital Product Designer & Visual Brand Creator
Cover image for This Premium Digital Product Design
This Premium Digital Product Design & Multi-Page Canva Template was such a satisfying creation, especially since I am a Licensed Cosmetologist that specializes in Natural Hair & Locs. My passion for the beauty industry and helping beauty professionals elevate in their businesses is my ULTIMATE goal.😊 🔹 The Instant Beauty Ebook Creator is a plug-and-play Canva template designed specifically for beauty professionals and educators who want to share their knowledge without spending hours wrestling with design layouts. I built this deck to bridge the gap between high-end editorial aesthetics and practical, informative beauty guides. 🔹 When designing templates, my goal is always to make sure the back-end setup is as clean as the final visual. I didn't just throw placeholder boxes on a page; I built this with a real user's editing workflow in mind: ✔️Real-World Layouts: I mapped out a cohesive page flow designed to handle dense informational text—like step-by-step styling procedures, aftercare instructions, and client policies—keeping everything beautifully organized and easy to read. ✔️Built to Be User-Friendly: I optimized the typography hierarchy and text frames specifically for Canva’s interface. This means when a client drops in their own text or swaps a photo, the layout stays balanced and doesn't completely break apart. ✔️Print & Digital Ready: Margins and spacing were carefully measured so the final export looks incredibly polished, whether it’s sent as a digital PDF or printed out as a physical booklet for a salon floor. 📌The Deliverable: A fully customizable, multi-page master Canva template link featuring matching cover options, structured content pages, and neat resource guides. Tools Used: Canva, Digital Asset Prep. Project Focus: Digital Product Design, Document Layout, Typography & Spacing.
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Cover image for As a licensed cosmetologist, I
As a licensed cosmetologist, I noticed a huge gap in the digital product market: plenty of hair planners look pretty, but very few are built with the actual professional expertise a real hair journey requires. I designed the "Ready for Locs" Comprehensive Digital Planner and Guide to bridge that gap. This project isn't just about clean layouts—it’s a look at how I took deep, professional hair education and turned it into a premium, interactive digital product that is built to sell on Etsy and Pinterest. 🔻Design & UX Breakdown 🔹Phase-Driven Architecture: To keep readers from feeling overwhelmed, I mapped out dense hair care data into a clean, 4-phase milestone framework. Technical prep comes first, followed by lifestyle and maintenance. 🔹Built to Be Used: I added minimalist "My Notes" sections to turn a static guide into a functional planner. The entire grid uses a persistent layout system so it feels seamless as you flip through it. 🔹Interactive Mobile UX: A digital guide has to work beautifully on a phone. I built a clickable Table of Contents with responsive tap targets, so users can jump instantly to any section with a single tap. 🔻Marketing & Getting it Market-Ready Design doesn't end when the PDF is exported. To make sure this product actually converts, I built an end-to-end launch asset system: 🔹Etsy & Pinterest SEO: I handled the keyword research and metadata architecture behind the scenes, ensuring the listing gets discovered by the right audience looking for natural hair guides. 🔹Visual Feed Disruptors: Marketplace feeds are noisy. I used a Warm Minimalist aesthetic and high-end typography to establish instant authority and stop the scroll. 🔹Faceless Content Framework: Because you don't need to be on camera to make an impact, I designed a system of aesthetic Pinterest pins and short-form video templates. By using gorgeous flat-lays, micro-B-roll, and clean text overlays, the visual assets drive organic traffic effortlessly.
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“Good art inspires; Good design motivates.”
1x
Hired
3
Followers
“Good art inspires; Good design motivates.”
Fractional CMO to startups and small businesses
Fractional CMO to startups and small businesses
Inspiring Humanity One Heart at a Time 💛
10
Followers
Inspiring Humanity One Heart at a Time 💛
Digital Marketing Specialist: Email + Content
Digital Marketing Specialist: Email + Content