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Cover image for From 0 to 5,000+ followers
From 0 to 5,000+ followers in one month. When I took on House of Duaa, the brief wasn't follower count. It was building a luxury fragrance brand people actually connect with. Through a combination of: - Strategic content built around scent as a feeling, not a product - Daily community engagement, not scheduled and forgotten - Influencer collaborations with creators whose homes matched the brand - Email and retention layered underneath, so the audience was owned Where it stands: 5,000+ followers in month one 9,686+ today Real brand recognition in a category full of louder, better-funded names Growth isn't luck. It's strategy, creativity and consistency doing their jobs at the same time. Who's building something in a crowded category right now? Happy to share what worked.
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