The Bakersfield Economic Development website was designed to showcase the region's business opportunities, economic strengths, and community resources through a modern and engaging digital experience. The focus was on creating a clear information hierarchy that allows investors, businesses, and stakeholders to easily access key economic and demographic insights.
As the UI/UX Designer, I was responsible for the overall user experience, visual design, layout structure, and responsive interface design. The project emphasized intuitive navigation, strong visual storytelling, and a user-friendly experience across all devices while effectively highlighting Bakersfield's growth and investment potential.
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**Title**
KG Lilly ā End-to-End Branding & Shopify eCommerce Experience
**Overview**
KG Lilly was a full-cycle branding and eCommerce project where I handled everything from brand identity to complete website design and development.
The goal was to create a cohesive, modern brand presence and translate that into a high-performing eCommerce experience built on Shopify.
This project reflects my ability to combine branding, UI/UX design, and development into one seamless execution.
**The Challenge**
The client needed:
A strong and recognizable brand identity.
A clean, modern, and trustworthy website.
A structure that supports product discovery and conversions.
The challenge was to ensure consistency across branding and the digital experience while keeping the site fast and easy to navigate.
**My Approach**
1. Branding Foundation
Designed logo and visual identity.
Defined color palette and typography system.
Created a consistent brand language.
2. UI/UX Design (Figma)
Designed wireframes and high-fidelity layouts
Focused on clarity, hierarchy, and conversion
Ensured mobile-first responsiveness
3. Shopify Development
Custom theme design and implementation on Shopify
Built responsive layouts across devices
Structured collections and product pages
Optimized performance and loading speed
**Key Features**
Clean and modern UI aligned with branding.
Conversion-focused homepage and product pages.
Fully responsive design.
Scalable Shopify setup for future growth.
**Outcome**
Delivered a cohesive brand + digital experience.
Improved user flow and product discoverability.
Built a solid foundation for eCommerce growth.
**Important Note**
This project was completed approximately 3 years ago. Since then, the website has been migrated to a different platform, and the current live version no longer reflects my original work.
The visuals shared here represent the version I designed and developed.
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Social Media Dashboard ā UI/UX Design
Designed a modern social media dashboard focused on clarity, usability, and data-driven decision-making.
This project explores how complex analytics can be transformed into a clean, intuitive interface helping users track performance, engagement, and growth across platforms in one place.
Key highlights:
ā¢ Clean, minimal UI for better readability
ā¢ Structured data visualization for quick insights
ā¢ User-focused layout for seamless navigation
ā¢ Scalable design system for future features
The goal was simple: make social media data easier to understand and act on.
https://www.behance.net/gallery/99186605/Social-Media-Dashboard
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