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Cover image for Closir: LinkedIn Content Engine for SaaS
Closir is a UK-based investor relations SaaS platform with enterprise clients including Coca-Cola, Santander, Itau, and Orange. When I came in, LinkedIn was managed as a side project and their long-form video content was sitting unused. They had a real business but no marketing function. I built a five-pillar LinkedIn content strategy aligned to their three core buyer segments, wrote a 16-post content calendar with hooks, body copy, and CTAs ready to publish, and set up a Google Sheets performance tracker to measure post-level engagement and follower growth. I also produced a short-form video clip library from their existing investor interview footage, edited for LinkedIn and YouTube Shorts using Opus Clips and CapCut. The result was a marketing function that runs without the founders driving every post.
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