YouTube Creation Projects in CelebrationYouTube Creation Projects in CelebrationLuz Maria Mack is a mission-driven consultant and creator who needed a YouTube channel built from absolute zero. No existing audience, no content history, no strategy.
In the first 28 days after launching with a new content strategy, the channel reached 2,000 views, 53 hours of watch time, and 11 new subscribers, with view growth of 909% compared to the prior period. I led the channel audit, built the content positioning strategy, and optimized the titles and thumbnails to attract the right audience from the first upload. In her words: "Jack did a detailed audit and helped me clearly understand what works and how to align my content with my goals. As soon as we launched the new strategy, we received positive feedback immediately." Lexipol is one of the largest public safety software companies in the United States, serving law enforcement, fire, and EMS agencies nationwide. I was brought in to develop and execute the YouTube strategy for Police1, their flagship channel, and provide strategic direction for their sister channels EMS1 and FireRescue1.
Over 90 days the channels drove 79,500 views, 1,800 hours of watch time, and 449 new subscribers, with view growth of 26% compared to the prior period. I built the content systems, identified the highest-performing content formats for their audience, and created the roadmap that kept production moving without requiring constant input from their internal team.
