Projects using Braze in Cary

Projects using Braze in CaryProjects using Braze in Cary

Cover image for At Wysh (fintech/insurtech), I led

At Wysh (fintech/insurtech), I led the design, implementation, and validation of multi-channel lifecycle journeys in Braze to improve customer onboarding, reduce payment lapses, and increase policy reinstatement rates. The goal was to move from reactive messaging to a structured, event-driven lifecycle system that automated engagement across email and SMS while aligning with compliance and subscription requirements.

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Cover image for Led the design and implementation

Led the design and implementation of lifecycle marketing strategies to improve customer engagement, retention, and product adoption within a fintech insurance environment. This work focused on translating customer behavioral data into automated lifecycle journeys using Braze, enabling scalable and personalized communication across email, SMS, and in-app channels.

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