![Cover image for [Branding] Personal Brand - Gabe](https://media.contra.com/image/upload/q_auto:good,w_1100/sa2o4u68uge3dzp1hqkf.avif)
My role was to develop Vinto's brand strategy and visual identity, creating a system that communicates trust, clarity, and accessibility. From positioning to illustrations and UI directions, every element was designed to simplify the perception of financial management while building a distinctive and memorable brand.
The project combined strategic thinking with visual execution, resulting in a cohesive identity that extends seamlessly across digital touchpoints. My goal was to transform a complex subject into an approachable experience through thoughtful branding and design decisions.
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