WordPress Website Development for Hannenorak Publishing
Developed a custom WordPress website for Hannenorak Publishing, focused on showcasing Indigenous literature, books, authors, and publishing services. Worked on the website design, responsive layout, smooth navigation, and performance optimization to deliver a modern, engaging, and user-friendly experience.
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The design direction focused on creating a modern and premium pet-care shopping experience that felt clean, functional, and visually refined.
I translated this into a minimal eCommerce layout with strong product hierarchy, soft neutral tones, and conversion-focused sections that made browsing effortless for pet owners.
The final result balanced aesthetics with usability, giving the brand a polished and high-end online presence.
Freelance Entertainment Journalism
Currently showcased here: https://www.hercampus.com/author/kaihli-mitts/
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Article Promotion Content
As a writer in a highly saturated organization, it's important to promote your own work. I've created a brand guide for myself and followed it throughout my three years at Her Campus.
Using these story posts, I've noticed a significant increase in readership among my stories. Based on my brand image, my followers quickly recognize when I have published a new article within seconds of viewing my post.
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Her Campus Mizzou Content Creation and Branding
As a writer, content creator, and the former president of the Her Campus chapter at Mizzou, I’ve built a brand rooted in empowering women in media.
Enforcing and following our brand guide, I created these posts to promote our organization across all platforms. I was able to use my knowledge of recent trends and audience engagement to create content that will succeed.
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Tsokolate Content Creation
This was a deliverable I completed for a Social Media and Audience Strategy course during my time at the University of Missouri. We worked with a real-world client to provide real-world results across all social platforms.
Using Meta Ad Suite and Google Analytics, we were able to narrow down a target audience to create further goals with the brand in mind.