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Phase 1 Pakistan Town, Pakistan

Video Editor & Content Enhancer | Ads, Promos, Reels, Shorts

$25k+: Earned

16x: Hired

5.0: Rating

89: Followers

Video Editor & Content Enhancer | Ads, Promos, Reels, Shorts

Cover image for YouTube/Meta Video Ads Creator & UGC Video Editor

YouTube/Meta Video Ads Creator & UGC Video Editor

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Cover image for Upplevelse - YouTube/Meta Video Ads & UGC Content Editor

Upplevelse - YouTube/Meta Video Ads & UGC Content Editor

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Cover image for Solawave UGC Ad Creatives for

Solawave UGC Ad Creatives for Meta/TikTok 😍

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Cover image for Short's Video Editing

Short's Video Editing

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proBuenos Aires, Argentina

Framer Websites & Social Media Content Partner

$1k+: Earned

3x: Hired

5.0: Rating

78: Followers

Framer Websites & Social Media Content Partner

Cover image for Content management

Content management

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Cover image for https://sucession.framer.ai/

Succession Advisory — Framer

https://sucession.framer.ai/ Succession Advisory — Framer Website Customization Customized an existing Framer template for a succession advisory business, transforming the original AI-focused design into a completely new brand experience. The project included a full copy rewrite, new visual direction, custom Renaissance-inspired imagery, color system adaptation, blog content, service pages, and responsive refinements. The goal was to keep the strong structure of the original template while making the final website feel completely tailored to the client and their industry. Services: Framer Development · Web Design · Visual Direction · Copy Adaptation · Responsive Design

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Cover image for PowerDecks 13-Page Website Transformation

PowerDecks 13-Page Website Transformation

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Cover image for Terra — Natural Deodorant Landing

Terra — Natural Deodorant Landing Page A premium short one page concept for a natural deodorant brand, designed around earthy textures, cinematic moss photography, and a refined editorial layout. I used deep forest greens, warm ivory tones, elegant serif typography, and immersive product imagery to give the brand a more elevated and luxurious presence. I'm still building it. Responsive layout for desktop and mobile, designed and built in Framer. #Framer #WebDesign #LandingPage #BrandDesign #EcommerceDesign #UIDesign #CreativeDirection #NaturalSkincare

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Michael F. Esan

Facebook(Meta) & Google Ads Expert | AI Automation

5.0: Rating

14: Followers

Facebook(Meta) & Google Ads Expert | AI Automation

Cover image for I'll change the way you

I'll change the way you think about Google Ads... Don't be GOLD FISH, read it through!!! A friend called me recently in a total panic. He'd just spent $3,000 on Google Ads and got absolutely nothing back. Zero leads. Zero sales. Just gone. And of course, his conclusion was "Google Ads is dead." I hear this a lot. And honestly, I get why people believe it. But let's actually talk about what's true here, because there's a real difference between "Google Ads doesn't work" and "MY Google Ads didn't work", and almost everyone mixes those two up. Here's the honest part first: Google Ads has genuinely gotten harder. More competition, higher costs per click, way more automation, less manual control than it used to have. If you're running it the same way you did 5 years ago, you will lose money. That part is real, not made up. But here's what actually happened when I looked into his account, and it's the same pattern I see over and over: → No conversion tracking set up at all. Google was spending completely blind, no idea what was actually working. → Broad match keywords on a tiny budget, so ads were showing to people with barely any relevant intent. → Generic ad copy, the kind that could describe literally any business in any industry. → Zero negative keywords, zero ad extensions. → The campaign ran for 6 weeks and nobody had looked at the search terms report once. None of that is Google's fault. That's a setup problem, and setup problems are fixable. Here's the thing that really gets me: most people who say "Google Ads doesn't work" tested one bad setup, once, for a few weeks, and quit. That's like going to the gym twice, not seeing abs, and telling everyone fitness is a scam. Nobody thinks that way about fitness, everyone accepts it takes skill and consistency. Google Ads is exactly the same. It's a skill. It can be learned. It just LOOKS deceptively simple from the outside, and that's exactly what traps people. And honestly, some of what Google's automated over the years is genuinely good, smart bidding can process signals no human could ever track manually. The automation isn't the problem. The problem is people hand control over to the algorithm before giving it anything useful to actually learn from. Like hiring a great chef and handing them an empty fridge. Here's what we actually did to fix my friend's account, none of it cost extra: ✓ Set up proper conversion tracking for the first time ✓ Went through the search terms report and built a real negative keyword list ✓ Rewrote the ad copy to speak to an actual specific problem, not generic fluff ✓ Tightened match types ✓ Added sitelinks, callouts, a location extension Same budget. Same platform. Within 6 weeks, more leads than the previous 6 months combined. The platform didn't change. The approach did. Here's the real takeaway: if you tried Google Ads once and it flopped, don't write off the platform, write off the version of yourself that ran it that first time. You know more now. Most competitors are still stuck obsessing over match types and bid tweaks while ignoring whether their offer or landing page is even any good. If you're willing to actually understand this at a strategic level instead of just clicking buttons, you're already ahead of most people running ads right now. Follow along, more real breakdowns like this coming. 👀

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Cover image for The BEST Way To Scale

The BEST Way To Scale Google Ads in 2026 Okay, this is one of my favorite Google Ads strategies because it's basically hands-off scaling, you set it up once, and your budget grows automatically as long as your results actually stay good. Let me walk you through it. Inside your Google Ads account, at the campaign level, there's an option to create an Automated Rule. Here's the setup for scaling UP: First, name your rule (something simple like "Budget Increase 3%"). Select which campaign(s) it applies to. Then set your condition, this is the important part. Pick a metric that reflects actual performance: cost per conversion if you run leads, return on ad spend if you're eCommerce. Let's say you know from your numbers that anything under £30 cost per lead is genuinely profitable for your business. You set the rule: "if cost per conversion is less than £30, increase budget." For the actual increase, go with a percentage, not a fixed amount. Why? Because a flat £2-3/day bump becomes meaningless once your budget scales up, a percentage keeps increasing proportionally as you grow. 3% is a solid, conservative default. You can go more aggressive if you're trying to capitalize on something time-sensitive, like a seasonal sale or a promo that's crushing it right now. One setting people get wrong constantly: the data timeframe Google uses to evaluate your condition. Don't leave it on "all time." If your campaign performed great for two months and then conditions changed recently (seasonality, fatigue, competition), an "all time" average will mask that and keep scaling even when current performance has actually dropped. Set it to the last 7 days instead, so the rule reacts to what's happening NOW, not historical performance. If you're getting tons of conversions daily, you can shorten this window even further. If you're only getting one conversion a day, you might need it slightly longer for the data to mean anything. Also worth doing: set an upper spending cap so you don't wake up in a few months having scaled way past your actual budget comfort zone. Now here's the part that makes this strategy really powerful, the reverse rule. Create a second automated rule that DECREASES your budget when performance drops. Same logic, opposite direction: if cost per conversion goes above, say, £40, decrease budget by 3%. This way you're automatically spending more when things are working and pulling back when they're not, without having to babysit the account daily. Leave a buffer zone in the middle (like £30-40 in this example) where nothing changes. That gives your account some breathing room instead of constantly adjusting on every small fluctuation. The real value here: your budget starts responding to actual, current performance automatically. You're not manually checking in every few days trying to decide whether to scale, the system does it for you, based on rules built around your actual numbers. And you're never locked in, you can always override manually. Big news event nobody's paying attention to your ads because of? Pull the budget down yourself. Seasonal sale about to pop off? Bump that increment up temporarily. This is genuinely one of the lowest-effort, highest-leverage setups you can put in a Google Ads account. Follow along, more scaling strategies like this coming. 👀

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Cover image for Okay, if you're running Google

Okay, if you're running Google Ads with a Target CPA or Target ROAS goal AND your campaign is limited by budget, you need to read this before August 17th. This one actually matters. Here's the deal: right now, if your campaign has a budget cap and a performance goal, Google's bidding algorithm quietly goes after the CHEAPEST conversions it can find within your budget. So if your Target CPA is set to $10, you might actually be getting $5 conversions. Feels great, right? Free upside. Starting August 17th, that's going away. Google is changing this so your campaign will actually trend TOWARD your set target, not undercut it. So if you're sitting at a $10 target but actually getting $5 CPA right now, expect that number to start creeping up toward $10 after the change. Same logic applies to ROAS, if your target is 200% but you're actually hitting 350%, expect that to drift back down toward 200% if you don't do anything. Why is this happening? Google says it's about stability, apparently a lot of advertisers get spooked when they raise budgets and performance suddenly fluctuates. Might be true. It's also probably going to make Google more money, because more advertisers will end up bidding closer to what they said they were willing to pay, instead of quietly getting a discount. Both things can be true at once. Here's the part that actually matters for you: this only affects campaigns that are BOTH limited by budget AND currently over-performing their goal. If your campaign isn't capped by budget, this change doesn't touch you. So what do you actually do about it? If you're happy with your current performance (the good CPA/ROAS you're getting right now): → Increase your budget. That locks in more volume at the rate you're already happy with, instead of watching that rate quietly disappear. If you're fine either way: → Adjust your target closer to what you're actually currently achieving. If your target's $50 but you're really getting $30, move the target down to $30 gradually — don't jump all at once, step it down over a week or two. If you do nothing: → Your CPA/ROAS will likely drift toward your original target, meaning fewer conversions for the same spend. Quiet performance loss, no warning bells. One more thing worth knowing, this could create a mild ripple effect across competitive auctions. If everyone bidding on the same keywords adjusts down to their real performance, things stay stable. But if even one competitor decides to keep their higher target and increase budget instead, they get more competitive in the auction, which can nudge costs up for everyone else too. Basically: how your competitors react matters just as much as how you react. The businesses most likely to get blindsided by this are the ones NOT paying attention to their account regularly. If that's not you (and clearly it's not, you're reading this), you've got time to adjust before it happens. Bottom line: go check your account today. Anything limited by budget with a goal that's over-performing, decide now: raise the budget, or adjust the target. Don't wait until August 17th to find out the hard way. Follow along, more of these timely breakdowns coming. 👀

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Cover image for Okay so let's talk about

Okay so let's talk about something painfully simple that a lot of Google Ads accounts get wrong, nobody's clicking your ads. Doesn't matter how good your product is, how great your deal is, how well-optimized your campaign structure is. If people aren't clicking, none of it matters. So let's break down why this happens and how to actually fix it. 1. Your ad copy might be the problem Most beginners write ad copy ABOUT their business instead of about what the customer actually wants. If your headline reads like a company brochure, nobody's stopping to click. Lead with the benefit, not the feature, "save 2 hours a day" beats "advanced scheduling software" every time. And try to mirror the actual language people are typing into Google. If your headline echoes their exact search, it instantly feels more relevant. 2. You might be targeting the wrong keywords Showing up for more searches isn't automatically good, if those searches aren't actually relevant to your offer, you're just burning impressions with zero clicks. A bakery running ads that show up for "cake recipes" is wasting money on people who were never going to buy a cake, they wanted a recipe. This is where negative keywords come in. Adding even 10 well-chosen ones can dramatically clean up who actually sees your ad, which directly improves CTR. 3. Your offer might just not be compelling enough Sometimes the copy's fine, the keywords are right, but the offer itself doesn't give anyone a reason to choose you over the next ad. Go Google your own product category right now and screenshot the top 3 competitor ads. What are they offering that you're not? A free trial, a guarantee, faster delivery, no contract, even small differentiators can tip a click in your favor. Fix this before touching your budget or your bids. 4. You're probably not using ad extensions (and you should be) This one's honestly a bit of a cheat code. Sitelinks, callouts, structured snippets, call and location extensions, they're free, and they make your ad physically bigger and more informative. Google actually rewards ads using extensions with better ad rank, even with an identical bid to an ad without them. More space = more visibility = more clicks. Set it up once and it just works in the background. 5. Wrong place, wrong time Even a great ad won't get clicked if it's shown at 3am to someone who was never going to buy right then. Look at what days/hours actually convert and shift spend accordingly. Check your location targeting, too broad wastes budget, too narrow limits reach. And don't forget device performance, mobile and desktop CTR can look completely different, so check both. Quick benchmark for you: average CTR across Google Ads in 2024 was 6.42%, probably higher than you'd guess. Arts & entertainment topped out around 13%, while legal services sat closer to 5.3%. Worth knowing where your industry typically lands before you panic over your own numbers. None of these fixes cost extra ad spend. They just require you to actually look at what's happening and adjust. Small, unglamorous changes, but they compound fast. Follow along, more of these breakdowns coming your way. 👀

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Windermere, USA

Scaling Growth Brands Focused on ROI 💸 and Impact 🎯 👀

Scaling Growth Brands Focused on ROI 💸 and Impact 🎯 👀

Cover image for SteelFit USA: Exceptional Growth with Paid Media Strategy

SteelFit USA: Exceptional Growth with Paid Media Strategy

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Cover image for Lisa Nichols | Scaling a Best Selling Author & Speaker 🦄

Lisa Nichols | Scaling a Best Selling Author & Speaker 🦄

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Cover image for Building a Profitable 10x ROAS Advertising System for Hapi Art®️

Building a Profitable 10x ROAS Advertising System for Hapi Art®️

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Cover image for 78% + Conversions, 321% + ROAS - Island Federal Credit Union

78% + Conversions, 321% + ROAS - Island Federal Credit Union

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Content + creative marketer turning big ideas into revenue.

5.0: Rating

6: Followers

Content + creative marketer turning big ideas into revenue.

Cover image for Caesars Sportsbook Launch Campaign

Caesars Sportsbook Launch Campaign

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Cover image for Sports Cards Nonsense Head of Content + Production

Sports Cards Nonsense Head of Content + Production

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Cover image for The Schultz Report - YouTube

The Schultz Report - YouTube Strategist & Producer

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Cover image for Unrivaled Basketball Club Newsletter Content Creation

Unrivaled Basketball Club Newsletter Content Creation

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San Francisco, USA

Demand Gen & Performance Marketing Leader

1x: Hired

2: Followers

Demand Gen & Performance Marketing Leader

Cover image for In 2020, COVID forced Odoo

In 2020, COVID forced Odoo to cancel its annual in-person conference in Belgium, which typically drew 2,000 to 3,000 attendees. The CEO set a goal of 10,000 global registrations for a virtual replacement. I built and ran the paid acquisition strategy to get there. The campaign led with teaser video content on Meta and LinkedIn, then retargeted 50% video viewers with registration-focused ads. Early in the campaign I spotted that LinkedIn CPLs in Latin America were running significantly higher than other regions. I split retargeting by geography and launched localized Spanish and French creative for LATAM and European audiences, which brought costs down and unlocked a new registration volume. The event ended with 50,000 registrations — five times the original goal. It remains one of the clearest examples of what happens when you watch the data mid-flight and actually do something about it.

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Cover image for Odoo's go-to-market relied heavily on

Odoo's go-to-market relied heavily on in-person events to drive regional pipeline and partner engagement. I built the paid acquisition engine behind a program that scaled to 100+ roadshows per year across the US and internationally. LinkedIn and Meta were the primary acquisition channels. I used LinkedIn for persona-targeted outreach to decision-makers and IT buyers, and Meta for broader awareness and lookalike audiences built from past registrant lists. Roughly 90% of registrations came through paid, with organic and direct playing a minor supporting role. The program reached $1M+ in annual paid media budget and delivered approximately 3x ROI tied to downstream revenue, making it one of the most consistent pipeline drivers in the business.

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Cover image for Odoo is an open-source ERP

Odoo is an open-source ERP platform competing in one of the most crowded and expensive paid search categories. When I took ownership of the Google Search program, monthly spend was $40K and cost per lead was $120 — both signs of an account that hadn't been built for scale. I restructured the account from the ground up: segmenting campaigns by use case rather than product, building out competitor and comparison query coverage, and implementing tighter bidding logic tied to trial-to-paid conversion rates rather than raw CPL. As confidence in the data grew, I scaled spend incrementally while protecting efficiency. Over time, monthly spend reached $1.2M while CPL dropped from $120 to $40 — a 67% reduction. The program drove 30,000 leads per month at peak and accounted for approximately 60% of all free trial starts globally.

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Cover image for Cresta is an AI-powered contact

Cresta is an AI-powered contact center platform selling into enterprise accounts in highly competitive verticals including insurance, financial services, and retail. When I joined, demand generation was largely inbound and undifferentiated. I built a 1,200-account ABM motion from scratch, using 6Sense to layer intent signals on top of our ICP account list and prioritize outreach by buying stage. The program ran across LinkedIn, programmatic display, direct mail, and executive-targeted content. I worked closely with SDRs to design follow-up sequences tied to specific intent signals rather than generic outreach cadences, which significantly improved SDR trust in marketing-sourced leads and conversion to pipeline. Over two years, the program consistently delivered $12M+ in marketing-sourced pipeline per quarter and generated 300+ opportunities at 15x ROAS.

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Lizmarie Alvarado

Cleveland Heights, USA

UGC creator | Beauty, Family Skits & lifestyle | 64K YT Subs

8: Followers

UGC creator | Beauty, Family Skits & lifestyle | 64K YT Subs

YouTube Shorts | Beauty Brand Awareness

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Cover image for Marste | Product Photography

Marste | Product Photography

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Cover image for Viral Video Editing for Short-Form Content

Viral Video Editing for Short-Form Content

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Cover image for Multi-Beauty Reels | UGC Campaign

Multi-Beauty Reels | UGC Campaign

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Emmanuel Ehimetalor

Expert social Media & Ads Strategist helping brands grow

9: Followers

Expert social Media & Ads Strategist helping brands grow

Cover image for Okay so I worked on

Okay so I worked on this project on another platform. The client had some movies he produced a long time ago the first one was 2004 and the other 2006 So he said he needed me to make it famous on YouTube as the movie didn't get the recognition it needed and the message wasn't felt And I accepted the job And was able to achieve all this under 3 month and get the channel monetized And the client paid me only 750$ what do you think? Not just that he just ghost's me now and doesn't follow up anymore cause I asked to be paid monthly on 1k$ a month for maintenance ,engagement and SEO optimization We actually still have another movie to launch cause I only launched one. Normally the plan was to launch the first movie and then the second later Did I do wrong asking for a standard pay a month? Do you think I pursued him?

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Cover image for Digital marketing services

Digital marketing services

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Let me scale your brand

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Cover image for Hire a proven expert

Hire a proven expert

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