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100% Organic Growth via Technical Refactoring The Challenge: Stagnant traffic and poor mobile UX due to bloated legacy scripts (jQuery), unoptimized media, and weak semantic structure. The Solution: I executed a deep technical overhaul to modernize the stack: • Vanilla JS Migration: Replaced jQuery with pure, high-performance JavaScript. • Smart Media: Implemented WebP/AVIF, responsive sizes, and lazy-loading. • SEO Foundation: Cleaned HTML semantics and added Schema.org microdata. • On-Page: Refreshed Meta Tags to align with search intent. • Bootstrap 5 Tuning: Optimized CDN delivery and CSS path for zero speed impact. The Result: 99–100 Mobile PageSpeed: Perfect scores even with a CSS framework. Traffic Surge: Organic growth from 14K to 30K+ monthly sessions in 12 months.
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