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Imaad Mahmood's avatar
Imaad Mahmood
Bahawalpur, Pakistan
Data Scientist | Data Analyst | Machine Learning
Data Scientist | Data Analyst | Machine Learning
Cover image for Movie Recommendation System — ML + Live API
Movie Recommendation System — ML + Live API
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Cover image for Enterprise RAG Evaluation Pipeline Project
Enterprise RAG Evaluation Pipeline Project
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Cover image for FinCast Pro Development
FinCast Pro Development
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Cover image for How do you turn $15.9K
How do you turn $15.9K in ad spend into $49.2K in revenue? You stop guessing and start tracking Running paid social campaigns without granular visibility is essentially burning budget. For this Q1 2025 performance tracker, the goal wasn't just to make pretty charts—it was to build an automated, actionable intelligence tool that immediately identifies where marketing dollars are generating the highest return. The Data-Driven Insights: By analyzing over 2.7 million impressions and 1.8 million unique reach, this dashboard uncovered the exact levers driving profitability: 🚀 The ROI Engine: The overarching strategy yielded a highly profitable 3.1 Return on Ad Spend (ROAS). 🏆 Winning Formats: Carousel ads heavily dominated the space, capturing 21.9% of the share, proving that interactive, multi-image formats win the algorithm. 📅 Timing is Everything: Engagement rates spiked massively on Saturdays, reaching near 20%, indicating the optimal window for scaling ad spend. 🎯 Campaign Economics: While "Seasonal Promos" drove the highest total top-line revenue , the "Community" campaigns actually delivered the most efficient ROAS.
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ML Engineer(3)