Freelancers using Canva in Auvergne-Rhône-Alpes

Freelancers using Canva in Auvergne-Rhône-AlpesFreelancers using Canva in Auvergne-Rhône-Alpes

Projects People

Zacharenia Piperaki

Growth Strategist & Creative Director | Consumer Psychology

$1k+: Earned

10: Followers

Growth Strategist & Creative Director | Consumer Psychology

Cover image for Product utility is no longer

Product utility is no longer the differentiator. Character is. In premium retail, every competitor offers quality materials and clean design. The only remaining white space for growth is narrative. I recently built this speculative campaign exploring "Character Architecture", the process of engineering a brand's visual identity as if it were a complex protagonist rather than just a storefront. Instead of standard, brightly-lit e-commerce shots, the focus here is on tactile tension and editorial mystery: The Heritage Anchor: Using heavy, raw textures (vintage paper, distressed trench coats, porous ceramics) to ground the aesthetic in permanence. Chiaroscuro Lighting: Moving away from flat studio light to create mood, obscuring features to force the user to lean in and ask questions. Environmental Duality: Bridging the gap between untamed, heavy nature and refined, intellectual spaces to show the breadth of the brand's identity. Visuals that force the user to question the narrative are the ones that build lasting brand equity. We have to move beyond passive observation and start designing for active resonance. #brandguidelines #portfolioreview

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Cover image for The anatomy of a high-converting

The anatomy of a high-converting luxury asset. Most heritage brands bleed their acquisition budget on wide-angle lifestyle shots that fail to communicate physical value on a mobile screen. To capture premium intent, the creative direction must act as a technical schematic. This is a speculative framework exploring how to engineer zero-friction conversions through tactile contrast, foveal fixation points, and structural integrity. Aesthetics do not lower Customer Acquisition Cost. Visual engineering does. #GrowthArchitecture #CreativeDirection #PerformanceMedia #DTCBrands

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Cover image for Speculative Architecture: Re-Engineering Tactile Trust

Speculative Architecture: Re-Engineering Tactile Trust for Premium Knitwear Growth architecture for slow luxury. A speculative audit for Guest in Residence, using tactile visuals to neutralize buyer anxiety and optimize acquisition.

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From 0.40% to 11% CTR | Swimwear Brand Case Study Role: Performance Marketing Strategist & Creative Director Goal: Increase CTR and engagement for a boutique swimwear launch Approach: • Strategized a high-contrast, emotionally resonant concept • Shot bold visuals contrasting snow + sea to break scroll inertia • Created copy + ad sets tailored for cold and warm audiences • Launched multi-platform campaigns (IG + Meta Ads) Result: • CTR boost from 0.40% → 11% • Cost-per-click down by 68% • Doubled landing page views in 10 days

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01630 Saint-Genis-Pouilly, France

Passionated writer looking to create top content

Passionated writer looking to create top content

Cover image for Social Management

Social Management

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Cover image for The perfect Road Trip in Iceland | Inspiring Explorers

The perfect Road Trip in Iceland | Inspiring Explorers

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Cover image for Travel Writing

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Aurillac, France

Content Creator helping small businesses 💗

Content Creator helping small businesses 💗

Cover image for Dani Digital LinkedIn Content Creation

Dani Digital LinkedIn Content Creation

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Cover image for Tecsenza LinkedIn Content

Tecsenza LinkedIn Content

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Cover image for Metric Central LinkedIn Content

Metric Central LinkedIn Content

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Creative brand strategist & photographer ✨

Creative brand strategist & photographer ✨

Cover image for Business Card Design

Business Card Design

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Cover image for Instagram Strategy

Instagram Strategy

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Cover image for Branding Identity

Branding Identity

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Instagram Graphic Design

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Ecommerce Visual

Clermont-Ferrand, France

E-commerce Expert Visuel I Packaging I Listing I A+ content

New to Contra

E-commerce Expert Visuel I Packaging I Listing I A+ content

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MESSEGUE LISTING

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Cover image for Fenix Inner Tube

Fenix Inner Tube

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Cover image for JBL FLIP listing

JBL FLIP listing

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I'm Margot a Global Designer

I'm Margot a Global Designer

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Cover image for CAMPO DE OURIQUE

CAMPO DE OURIQUE

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